Top game-day giveaways in MLB |
| RANK | CATEGORY (# OF TEAMS) | # OF DATES |
| 1 | T-shirt (26) | 94 |
| 2 | Headwear (26) | 88 |
| 3 | Bobblehead (27) | 81 |
| 4 | Retail coupon (12) | 68 |
| 5 (tie) | Backpack/bag (23) | 45 |
| 5 (tie) | Magnets (28) | 45 |
| 7 | Toy (15) | 32 |
| 8 | Poster (14) | 30 |
| 9 | Jersey (20) | 28 |
| 10 (tie) | Figurine (13) | 19 |
| 10 (tie) | Rally item (12) | 19 |
| 10 (tie) | Bat/ball (11) | 19 |
| 13 | Back to school item (11) | 15 |
| 14 | Calendar (10) | 14 |
| 15 | Banner/pennant (10) | 13 |
| 16 | Cup/mug (11) | 11 |
| |
Top game-day promotions/
events in MLB |
| RANK | CATEGORY (# OF TEAMS) | # OF DATES |
| 1 | Ticket discount (16) | 265 |
| 2 | Fireworks (23) | 195 |
| 3 | Concession discount (13) | 169 |
| 4 | Run the bases (20) | 145 |
| 5 | Autographs (11) | 129 |
| 6 | Festival (9) | 121 |
| 7 | Family day (11) | 118 |
| 8 | Cultural celebration (19) | 91 |
| 9 | Charitable causes (19) | 82 |
| 10 | Team history tribute (24) | 72 |
| 11 | Kids day (12) | 60 |
| 12 | College night (10) | 57 |
| 13 | Concert (15) | 56 |
| 14 | Fan appreciation day (21) | 42 |
| 15 | Health awareness (12) | 38 |
| 16 | Community days (5) | 34 |
| 17 | Military day (11) | 30 |
| 18 | Business fan special (4) | 25 |
| 19 | Pet day (14) | 20 |
| 20 | Photo day (9) | 19 |
Note: For efforts featured by at least two clubs.
Source: MLB clubs
Most active sponsors in MLB promotions
Ranked by total number of 2011 activation dates at baseball games.
| RANK | BRAND | TOTAL ACTIVATION
DATES, 2011 (2010) | TOTAL NO. OF
TEAMS, 2011 (2010) |
| 1 | Coca-Cola | 78 (36) | 10 (7) |
| 2 | Pepsi* | 72 (56) | 10 (9) |
| 3 | Chevrolet | 45 (14) | 11 (9) |
| 4 | MillerCoors | 31 (12) | 7 (5) |
| 5 | Anheuser-Busch* | 30 (43) | 9 (8) |
| 6 | AT&T | 30 (30) | 7 (7) |
| 7 | Verizon Wireless | 19 (26) | 4 (4) |
| 8 (tie) | PNC Bank | 17 (11) | 6 (4) |
| 8 (tie) | Time Warner Cable | 17 (6) | 3 (4) |
| 8 (tie) | Wells Fargo | 17 (15) | 2 (2) |
| 11 (tie) | Loopt | 16 (0) | 13 (0) |
| 11 (tie) | Meijer | 16 (18) | 2 (2) |
| 11 (tie) | Toyota | 16 (5) | 5 (4) |
| 14 | Subway | 14 (3) | 4 (2) |
| 15 (tie) | Bank of America* | 12 (10) | 7 (6) |
| 15 (tie) | Delta | 12 (4) | 6 (4) |
Note: Among sponsors that activated with two or more clubs.
* Official MLB sponsor
Source: MLB clubs
Most common days for giveaways
Saturday is still the most likely day to receive a bobblehead at the ballpark, but MLB clubs in 2011 shifted many such giveaways to weekdays, reversing a two-year trend.
Festival atmosphere
As teams look to improve the overall game-day experience, one-third of MLB clubs
stage fan festivals during the season, which include events before, during and after
the game. The number of postgame concerts, separate from these festivals, has also
increased in recent years
Source: MLB clubs
