League to bring U.S. back to velodrome AutoTrader.com renews with NBA Breaking Ground: NHRA looks to Paciolan Nike’s Converse sues 31 companies PowerBar narrows sponsorship focus From the Field of Information Management Roc Nation in acquisition mode End the one-size-fits-all approach How brands can reach the two Brazils Pete D’Alessandro
SBJ/October 10-16, 2011/Coast to CoastPrint All
Celtics, hospital marking 25 years
New England Baptist Hospital renewed with the Boston Celtics as the official and exclusive hospital of the team. The two organizations are marking the 25th year of their partnership. The hospital will be the co-presenting sponsor of the annual Junior Celtics Leadership award as well as the official sponsor of The Boston Celtics Shamrock Foundation.
Sabres contest awards media access
The Buffalo Sabres launched a new promotion called Inside Access Reporter with sponsor Orville’s Home Appliances. The contest will give fans a chance to win exclusive access at select Sabres home games. Starting next month, monthly winners will receive privileges to include media access to certain Sabres practices and/or game days.
Sabres keep WGR-AM as flagship
Entercom extended its broadcast deal as the radio rights holder for the Buffalo Sabres. WGR-AM will remain the NHL team’s flagship station. WGR 550 has been the home for Buffalo Sabres games since 2005 and will continue to carry every game plus pregame and postgame coverage.
COLUMBUS BLUE JACKETS
Wheeling Island Hotel-Casino-Racetrack has dasherboard presence at Nationwide Arena.
The Columbus Blue Jackets renewed partnerships with Wheeling Island Hotel-Casino-Racetrack and Huntington, a financial services provider. The West Virginia gaming and entertainment complex — a partner since the 2007-08 season — gets title sponsorship of the “Wheeling Island Hotel and Casino Radio Network” and broadcast inventory during Blue Jackets telecasts on Fox Sports Ohio. Huntington — affiliated with the team since the 2005-06 season — gets ice-level signs at Nationwide Arena and the Chiller Ice Rinks. Additionally, Huntington customers can register to win a pair of free Blue Jackets tickets and a parking pass.
Mammoth supporting coat campaign
The Colorado Mammoth is supporting the 30th annual Coats for Colorado campaign. The National Lacrosse League team donated several officially licensed Mammoth player jackets to kick off the two-month drive. Since its inaugural year in 1982, Coats for Colorado has provided more than 1.8 million coats to more than 120 nonprofit health and human services agencies.
Red Wings, Chrysler extend deal
The Detroit Red Wings and Chrysler Group extended their partnership agreement for the 2011-12 season. As title sponsors of the traditional Three Stars of the Game ceremony at Joe Louis Arena, Metro Detroit Ram dealers will present randomly selected fans with autographed sticks. Ram is also now designated the official truck of the Red Wings.
EAST RUTHERFORD, N.J.
Jets, tequila maker sign marketing pact
The New York Jets and Familia Camarena Tequila reached a three-year marketing deal that includes in-game radio broadcasts, in-stadium product presence and rights to display the Jets’ name and logo at retail locations. Familia Camarena debuted its signature drink at MetLife Stadium during the Jets’ Sept. 11 season opener.
FieldTurf earns high marks
Gillette Stadium’s FieldTurf surface earned FIFA 2-Star recommended status for the second consecutive year. It is the only field in the U.S. to have successfully passed FIFA 2-Star tests in back-to-back years. The designation is the highest synthetic turf rating from FIFA.
Sir Pizza will be the official pizza at the new Miami Marlins ballpark. As part of the 10-year franchise agreement, Sir Pizza will operate two stands in the promenade level, one in the legends level and one in the vista area. Over the past year, Sir Pizza has grown to include 10 locations in Miami-Dade and Broward counties.
Heat game-day magazine wins award
Tipoff magazine, the Miami Heat game-day publication, won the Best of Category Award given by the Printing Association of Florida at the 29th annual Florida Print Awards. The competition promotes excellence in the industry and recognizes companies and individuals who produce the best in print media.
Brewers raising ticket prices
The Milwaukee Brewers are raising ticket prices next season, with the average price increasing to $24.01, up 8.6 percent from this season. Ticket prices this season were frozen at 2010 levels. Season-ticket holders will also see an average increase of 8.6 percent.
Bills renew training camp license
St. John Fisher College and the Buffalo Bills signed a multiyear contract for continuation of the team’s summer training camp at the suburban Rochester campus. The previous contract expired in August. Terms of the pact were not disclosed.
The San Antonio Spurs and My Plates launched the official Spurs license plates. Proceeds from the plates — starting at $55 for non-personalized — go to support Silver & Black Give Back, the public charity of Spurs Sports & Entertainment.
Hard Times Cafe opening at arena
Verizon Center will be home to a new Hard Times Cafe concession stand. Since opening its first location in Alexandria, Va., in 1980, Hard Times Cafe has been known for its award-winning chili and wings. The new concession stand on the main concourse will offer chili mac, nachos, wings, chili dogs and hot dogs.
WATKINS GLEN, N.Y.
Track replacing grandstands
Watkins Glen International will continue a long-term renovation plan with an additional $1.5 million in improvements. International Speedway Corp. approved funding to replace three more grandstands, adding about 2,000 seats. This latest capital improvement project will bring the amount invested in the facility since 2001 to more than $30 million.
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