SBJ/October 3-9, 2011/People and Pop Culture
What I Like: Carey Pinkowski, President, Chicago Event Management; Executive Race Director, Bank of America Chicago Marathon
The race, one of the World Marathon Majors, is set to be run Sunday. It will be Pinkowski’s 22nd.
Published October 3, 2011, Page 46
What I Like …
■ An insight: Don’t ignore advice from someone you respect.
■ An influential person in my career: My college track coach, Jumbo Elliott. He made sure running wasn’t our only focus — that we had balance in our lives.
■ An out-of-the-box idea: Eight hours of sleep!
■ A timeless idea: Nothing beats the power of personal relationships.
■ A business deal: The partnership between InBev’s Budweiser and Goose Island’s 312 beer; a perfect example of a deal where everyone wins. … The mass marketer gains my favorite craft beer to extend their line, and the Goose Island folks get better distribution.
■ A sports facility: Chicago’s Soldier Field, because I grew up going there and because it found a way to modernize while retaining its proud historical roots.
■ A sports event: Sox vs. Cubs in the summertime.
■ A brand: Nike. The brand is clearly defined, easily understood, well-represented in all of their messaging and, most important of all, makes the right connection to the athlete in all of us.
■ A trend: A return to community involvement and volunteerism.
■ A pro league or team business initiative: The creative and custom-made messages in the billboard ads Miller Beer creates relating to every visiting team who plays the Cubs at Wrigley Field.
■ A story that bears watching: The IAAF’s ruling on women’s world records in marathoning.
■ A fantasy job: I’d like to be a PGA player, even one not at the top of the money list.
What I Like About …
■ My job: That what I do gives so many different people a common goal to shoot for, a dream they can achieve and a way to accomplish something many thought they could not do.
■ Sports: The way it brings together friends and family to connect over shared experiences and a common cause (which for us is usually, “Wait until next year!”).
■ Sports business: It allows me to work and promote an activity that I participated in as a kid, so it’s much more than a job.
■ Sports media: I prefer the traditional sports media who report, analyze and give context to what took place on the field, not the people who think their every opinion is important.
■ Sports technology: I love the instant accessibility of results, scores and updates.
What I’d Like To …
■ Change: The extreme polarization of politics in this country.
■ Change in what I do: Learn how to say “no” more often.
■ See more of in sports business: A conscious effort to make events more affordable for families.
■ See more of in sports: Championships in Chicago, especially on the south side!
■ See less of in sports: Performance-enhancing drugs.
■ See less of in sports business: Labor issues being fought in public because each side wants to WIN — just order some pizzas and beer, close the doors and figure it out!
■ Eliminate: Retro uniforms.
What I Don’t Like …
■ In general: People with hidden agendas.
■ Pet peeve: People driving 45 mph in the left lane on the highway. It’s the wannabe NASCAR driver in me.
■ In sports: Absolutely nothing! Well, maybe the long lines for bathrooms at the ballpark.
What I Like …
■ That would surprise those who know me: I try to keep up with the Kardashians!
■ Heroes: The four athletes who have set world records at the Bank of America Chicago Marathon: Steve Jones, Khalid Khannouchi, Catherine Ndereba and Paula Radcliffe.
■ Players: Paul Konerko, A.J. Pierzynski and Derrick Rose.
■ Possession: The couch in my den. It’s broken in just right.
■ Music: The Allman Brothers, Alicia Keys, Adele and Ray LaMontagne.
■ Books: Roger Bannister’s “The Four Minute Mile.” I have an original printing of it, and it’s still a good read.
■ Magazines: Golf Digest (even though the tips don’t ever really help my game), Rolling Stone and Esquire.
■ Chores: Does turning on the sprinklers count?
■ Trips: A five-hour drive with the family to northern Wisconsin.
■ Movies: “Straw Dogs,” “Glengarry Glen Ross,” “Roadhouse,” “Goodfellas” and “The Way We Were.”
■ TV: ESPN “SportsCenter” and “The Good Wife” (with my wife).
■ Dessert: Vanilla ice cream.
■ Scent: My wife’s chocolate chip cookies.
■ Car: I drive a 2011 Volkswagen Tiguan.
■ Singer: Gladys Knight.
■ Quote: “Winning is not a sometime thing. It’s an all time thing. You don’t win once in a while. You don’t do things right once in a while. You do them right all the time. Winning is a habit. Unfortunately so is losing.” — Vince Lombardi.