League to bring U.S. back to velodrome AutoTrader.com renews with NBA Breaking Ground: NHRA looks to Paciolan Nike’s Converse sues 31 companies PowerBar narrows sponsorship focus From the Field of Information Management Roc Nation in acquisition mode End the one-size-fits-all approach How brands can reach the two Brazils Pete D’Alessandro
SBJ/September 12-18, 2011/People and Pop CulturePrint All
The Southeastern Conference named Sean Cartell and Chevonne Mansfield assistant directors of media relations. Cartell was assistant director of communications at the University of Florida, and Mansfield was assistant director of communications at the Southwestern Athletic Conference.
The Fresno State Bulldog Foundation promoted Dan McLean to assistant athletic director for development, Tyler Mariucci to director of major gifts and Jennifer Jory to assistant director of major gifts.
Georgia State University hired Jamie Boggs as senior associate athletic director for compliance and sports services and senior woman administrator. Boggs was assistant athletic director for compliance at Duke University.
Purdue University hired Chris Peludat as assistant athletic director for marketing and ticketing and Calvin Williams as assistant athletic director for sport administration. Peludat was associate athletic director for ticket sales and operations at the Air Force Academy, and Williams was athletic director at Bluford Drew Jemison Academy.
Murray Herrera Guerra
AEG promoted Ignacio Guerra to vice president of parking operations and Joe Herrera to senior director of human resources; Devon Murray to senior production manager at Staples Center; and Cara Vanderhook to director of communications
Racecourse Media Group named Ed Gretton director of racing. Gretton was clerk of the Course at Chester and Bangor-on-Dee racecourses.
The Marketing Arm named Stephanie Cohen vice president of business development for its Davie Brown Entertainment practice. Cohen was vice president of Universal Studios Partnerships.
Shamrock Sports and Entertainment hired Nicolle Meyer as an account director. Meyer was director of marketing, sponsorship and community relations for the Class A Midwest League’s South Bend (Ind.) Silver Hawks.
NBC named Jim Bell, “Today Show” executive producer, executive producer for the 2012 Olympic Games. Former NBC Sports Chair Dick Ebersol will serve as a senior adviser to Mark Lazarus on NBC’s “Sunday Night Football” and 2012 Olympics coverage.
Thebus Entertainment hired Shawn Bouley as chief executive officer and Chris Hayden as chief operating officer. Co-founder Eric Winston will serve as chief sports officer.
Tampa Bay Sports & Entertainment named Jamie Spencer executive vice president of sales. Spencer was vice president of customer sales and service for the Minnesota Wild.
Diamond Sports & Entertainment promoted Brian MacInnes to chief executive officer.
Palace Sports & Entertainment hired Dennis Mannion as president. Mannion was previously president of the Los Angeles Dodgers.
Bob Condron, U.S. Olympic Committee director of media services, will retire at the end of the year.
USA Hockey named Peter Ward director of player personnel for its national team development program.
The Canadian Olympic Committee named Chris Overholt chief executive officer and secretary general, Derek Kent chief marketing officer, Caroline Assalian chief sports officer and Jolan Storch general counsel and business development adviser.
The Columbus Crew hired Kait Harnish as a season-ticket account executive and Ben Wang as database marketing coordinator.
The Barclays Premier League’s Queens Park Rangers named Philip Beard chief executive officer. Beard was the director of marketing and sponsorship for the London Olympic Games organizing committee and chief executive officer for the O2 Arena.
The Barclays Premier League’s Sunderland AFC hired Mike Farnan as international and national marketing director. Farnan was director of RedStrike Marketing.
Sporting Goods and Apparel
Easton Sports hired John Graham as senior vice president of commerce. Graham was commercial director of action sports for Nike.
Holden named Ben Pruess chief executive officer. Pruess was global vice president of Adidas Originals.
Bite Tech hired Mark Mastalir as executive vice president and chief marketing officer. Mastalir was formerly chief executive officer for OptionIt.
The Coleman Co. named Robert Marcovitch president and chief executive officer. Marcovitch was president and chief executive officer for K2 Sports.
Global Turf Equipment named Larry Willis regional account manager. Willis was director of sales and marketing for United Turf Care.
USA Field Hockey promoted Katelyn Nerbonne to senior and junior national teams manager and hired Simone Attles as marketing coordinator.
Awards and Boards
Rick Welts, Phoenix Suns president and chief executive officer, was named a U.S. Tennis Association 2011 Icon Award honoree.
The Finish Line named Torrence Boone, Google managing director of agency business development, to its board of directors.
USA Volleyball named Kenneth Shropshire, director of the Wharton Sports Business Initiative at the University of Pennsylvania’s Wharton School, and Sue Mailhot, commissioner of the Great Plains Region Volleyball Association, to its board of directors.
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Based on the 2003 best-seller by Michael Lewis, “Moneyball” chronicles the travails of Oakland A’s general manager Billy Beane, who uses sabermetrics to build a winning team on a shoestring budget.
Lewis also wrote “The Blind Side,” which was turned into a hit movie in 2009 and grossed more than $300 million worldwide.
The studio is hoping the combination of Brad Pitt’s star power and meticulous attention to authenticity and detail in the baseball scenes will help deliver a hit to mainstream movie audiences. To ensure accuracy, the studio used a combination of re-enactments and archival footage of MLB action, often editing them together. The result, says one MLBer working with the studio, is a new standard for realism within the baseball film genre.
Brad Pitt stars as Oakland A’s GM Billy Beane in the movie, set to open Sept. 23.
Marketing of the film is a joint effort. Sony Pictures has purchased ad inventory on MLB television rights holders, including behind-the-plate electronic signage. MLB websites carried a sweepstakes offering a trip and tickets to the movie’s Sept. 19 Oakland premiere, which will be followed by a benefit dinner. The A’s specifically are offering “Moneyball” tickets as a gift-with-purchase to anyone who bought a field-level ticket to the team’s game this Sunday, at which the first 10,000 fans will get a Pepsi Max “Moneyball” T-shirt. A handful of other MLB clubs will promote the film within their ballparks, with ads and “lucky row” promotions. In addition, MLB’s “This Week In Baseball” is doing a segment on the film.
Smith’s Minnesota Lynx return to the WNBA playoffs this week for the first time since 2004 as the top seed in the Western Conference.
What I Like …
■ An insight: In prosperity, our friends know us; in adversity, we know our friends.
■ An influential person in my career: My parents and all the talented educators along the way who unselfishly imparted their wisdom.
■ An out-of-the-box idea: Whether a part-time ticket taker or a courtside seat holder, treat everyone with the same level of attention and respect.
■ A timeless idea: Service before all else; handwritten thank-you notes.
■ A sports facility: Camp Randall, Fenway Park, Target Field.
■ A sports event: The Masters is the traditional classic sports event, but one of the best events I have ever witnessed was the highest-scoring game in WNBA history, a Phoenix Mercury 127 - Minnesota Lynx 124 double-overtime game on July 24, 2010.
■ A brand: Mayo Hospitals and Clinics, Best Buy.
■ A trend: Social media is now the easiest and most powerful tool to communicate with current and future fans.
■ An innovation: The Charlotte Bobcats’ smart-card program; personal relationships; sense of humor.
■ A pro league or team business initiative: Coming from the world of soccer, seeing the MLS’s expansion and innovation around its National Sales Center initiative.
■ An idea or invention I wish I had thought of: Bing.
■ A fantasy job: Press secretary for the
NBAE / GETTY IMAGES
Smith at a fundraiser for the Lynx Foundation in August
president of the United States.
What I Like About …
■ Sports: Being in a business that provides live, unique, anything-can-happen entertainment.
■ Sports business: The opportunity to create new processes and methods of improving our business operation.
■ Sports media: You can get detailed coverage of your favorite teams 24 hours a day, including LiveAccess Internet coverage of WNBA games.
■ Sports technology: Has allowed us to connect with our loyal fan base and attract new fans on a 24/7 basis.
■ The future of sports business: Combining the in-person experience with the comforts of watching a game on television at home.
What I Would Like To …
■ See: A live taping of “Saturday Night Live.”
■ See more of in sports business: Although many strides have been made, increase teams’ involvement in the nonprofit/cause-related community.
■ See less of in sports business: “We’ll try it and see how it goes” sponsorship deals. Commit dollars and embrace the brand.
■ See different: Limit the number of timeouts in the fourth quarter.
■ Change: The overall perception that women’s sports are not as entertaining as men’s sports.
■ Change in what I do: Enjoy the small wins along the way.
What I Don’t Like ...
■ In general: People who drive too slow in the passing lanes.
■ Pet peeve: Excessive commercial breaks on television and radio.
■ In business: Poor customer service.
■ About sports fans: Fair-weather fans. Let’s all be fans like those of the Cubs and Packers.
What I Like …
■ Heroes: All the military servicemen and women who protect and serve our country.
■ Players: Kirby Puckett, Carl Yastrzemski, John Havlicek and Bobby Orr.
■ Memento: A signed Kirby Puckett 1993 All-Star Game MVP baseball (black and orange stitching).
■ Books: “Lone Survivor,” by Marcus Luttrell; “Hunting Eichmann,” by Neal Bascomb; and “The Brothers Bulger,” by Howie Carr.
■ Authors: Thomas Friedman, Khaled Hosseini, Ernest Hemingway, Jack Welch.
■ IPad app: Flixster.
■ Trips: Alaska, Hawaii, Japan, Dominican Republic.
■ TV: “Cheers,” “In Living Color,” “Weeds,” “Mad Men,” “Curb Your Enthusiasm.”
■ Concerts: Talking Heads at the University of Miami; the last performance by Bruce Springsteen and the E Street Band with Danny Federici and Clarence Clemons (Conseco Field House).
■ Artists: Norman Rockwell, Bill Mack.
■ Dessert: Chocolate éclairs and my mother’s applesauce cake.
■ Drink: Arnie Palmer and Dunkin’ Donuts coffee.
■ Scent: Smell of fresh-cut grass in the morning and an ocean breeze.
■ Vacation spots: Several spots in Maine, including York Beach, Ogunquit and Bar Harbor; Key West, Fla.
■ Car: Lexus.
■ Quote: I have been writing quotes on my kids’ plastic lunch bags for the past several years. Favorites are “Live, Laugh and Love”; “Energy and Persistence Conquer All Things”; and “Leave the Gift of Kindness and Courage.”