College football’s top ad spenders Sports Media: NFL steps into esports Thursday will stay in play Montag takes adviser role NBC expands Olympic sports coverage Sports Media: NBC portfolio potential Skipper: There’s no liberal bias at ESPN Earnhardt open to career in broadcasting On-air panelists offer reasons for NFL ratings dip Snickers renews WrestleMania deal
SBJ/September 12-18, 2011/Media
ESPN, NFL bullish on new programming ideas
Published September 12, 2011, Page 4
■ What’s the coolest part of this deal for you?
Skipper: Because it’s new, I’m excited about all the new studio hours. We have 500 new hours of studio time. We’re going to do the “NFL 32” show every day. We’re going to try a format where we have a correspondent for each of the 32 teams and we’ll fly around and get news about the league. It gives a chance for Chris Mortensen and Suzy Kolber to get some more time. I’m excited to go to three hours on “Countdown.”
■ Why isn’t ESPN guaranteed a playoff game?
Skipper: We want to be in the postseason. We didn’t choose to have a big contretemps there. In fact, they accommodated us by saying they would create a path for at least a trial. However, they did say clearly that they want that path to be in their control. It’s their option.
■ What is that path?
Skipper: It’s quite simple. The NFL, should they choose beginning in 2014, will provide us with a playoff game.
Will the amount of highlight rights compete with NFL Network?
Rolapp: What ESPN does so well is promote our product and create product for our fans. It’s very easy to measure our business if it’s healthy. Is consumption going up? The answer this year is yes.
Skipper: The NFL understands that as a partner, one of the things ESPN brings to the table is that we make the NFL a 365-day-a-year sport. They do that, too, with their network. The specifics around highlight rights was done with Steve Bornstein, who runs NFL Network. I’m happy to say that he understands the value that we bring to the league. For all of these shows, we’re able to use the highlights we need. If we’re doing an NFL-branded show, it’s commentary and highlights. We have the right to do as much as we need.