‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/September 5-11, 2011/People and Pop CulturePrint All
The National Basketball Retired Players Association named Arnie Fielkow chief executive officer and executive director, effective Oct. 1. Fielkow is a former executive vice president of the New Orleans Saints.
Pacers Sports & Entertainment promoted Kevin Bower to executive vice president and chief financial officer.
Kean University named Chris Morgan director of athletics and recreation. Morgan was athletic director at Goldey-Beacom College.
Marian University named Steve Downing athletic director. Downing was senior associate athletic director for internal affairs at Texas Tech University.
San Jose State University promoted Marie Tuite to deputy athletic director and chief operating officer.
Syracuse University named Rachel Newsted compliance coordinator and Ted Feeley and Matt Houde athletic communications assistants.
Texas A&M University athletics hired Jennifer Martin as director of marketing. Martin was director of marketing and trademark licensing at the University of Alabama.
The University of California, Riverside hired Kevin Price as senior associate athletic director for compliance and student services. Price was regional director of sales for ACS Athletics.
The University of Cincinnati hired Brendan Fouracre as associate athletic director for facilities and operations. Fouracre was director of game and event management and facility scheduling at Louisiana State University.
The Minnesota Vikings promoted Jeff Anderson to director of corporate communications, Lisa Larson to director of human resources and Cheryl Nygaard to director of information technology.
The ECHL promoted Jeff Zavatsky to director of hockey operations.
The American Hockey League’s Grand Rapids (Mich.) Griffins hired Amanda Gillard as ticket operations manager, Kyle Kujawa as public relations manager and Ashley Binning and Zack Krywyj as group sales account executives.
The National Thoroughbred Racing Association hired Penelope Miller as social media manager. Miller was horsemen’s liaison for Tampa Bay Downs.
IMG College hired Adam Honig as senior account executive for St. John’s IMG Sports Marketing.
Havas Sports & Entertainment named Mark Rothenberg senior vice president for its U.S. sports division.
Fuel TV named Melissa Forman senior vice president of programming, development and current.
Tennis Channel named Peter Steckelman senior vice president of business and legal affairs. Steckelman was vice president of legal affairs for Konami Digital Entertainment.
Awards and Boards
SolutionPoint International added Harvey Schiller to its advisory board.
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LMFAO + MLB at the Fan Cave
MLB / BOB SCOTT
The MLB Fan Cave played host to a performance by the Grammy-nominated group LMFAO on Aug. 18, presented by New Era and introduced by actor/comedian Judah Friedlander. The concert was streamed live online, on Facebook and to two ballparks. From left: MLB Dream Job winner Mike O’Hara; Tim Brosnan, MLB EVP, Business; LMFAO’s Sky Blu and Redfoo; Friedlander; and Hanif Brookes, assistant manager of the New Era Cap NYC Flagship Store.
Patriots, Putnam kick off partnership
BIZUAYEHU TESFAYE / AP IMAGES FOR PUTNAM INVESTMENTS
New England Patriots Chairman and CEO Robert Kraft (left) and Putnam Investments President and CEO Robert Reynolds arrive Aug. 30 at the official opening of the Putnam Club at Gillette Stadium. The Patriots and Putnam recently announced a multiyear marketing partnership.
USTA chairman lives to serve
ZEF NIKOLLA / NASDAQ MARKETSITE
USTA Chairman of the Board and President Jon Vegosen celebrates the start of the U.S. Open before ringing the NASDAQ Opening Bell in New York City on Aug. 26.
Fenway's ready to freeze
FENWAY SPORTS MANAGEMENT
Hockey East Commissioner Joe Bertagna holds up a jersey for Boston Mayor Thomas Menino during the announcement Aug. 26 that Fenway Park will be host to another “Frozen Fenway” event in January, when Vermont will play UMass and Maine will play New Hampshire in a conference doubleheader. In the background (from left) are Billy Hogan, co-managing director of Fenway Sports Management; FSM president and Boston Red Sox COO Sam Kennedy; Tom Caron of NESN (hidden) and Menino.
Bicycling starts its 50th anniversary events
DOUG GOODMAN / BICYCLING MAGAZINE
Bicycling magazine kicked off its 50th anniversary at a VIP event in New York City with cycling legend Eddy Merckx. From left: Bicycling SVP and publishing director Chris Lambiase, Merckx, Rodale CEO Maria Rodale and Bicycling Editor-in-Chief Peter Flax.
Adidas' Hainer visits Euro 2012 site
Adidas CEO Herbert Hainer speaks at a news conference (right) in advance of Euro 2012, which will take place next year in cities across Poland and the Ukraine. Hainer spoke Aug. 30 in Warsaw, Poland (above), one of the sites that will play host to games.
Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: firstname.lastname@example.org or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.
PHOTO: JIM CONNER
What I Like …
■ An insight: Focus on the customer’s success, and everything else works out.
■ An influential person in my career: My father, who showed me there is no substitute for hard work and integrity.
■ An out-of-the-box idea: The NHL’s Winter Classic. It has created a fantastic new platform to attract fans to the game.
■ A timeless idea: Do the right thing.
■ A business deal: The NFL signing a long-term contract with the players where both sides win.
■ A strategy: Focus on long-term success by building lifetime customer relationships.
■ A hire: Bringing back Steve Jobs changed Apple forever and made it the most valuable company in America.
■ A trend: Internet access on airplanes. What a great improvement in staying connected while traveling.
■ A brand: Apple, who really understands the customer and makes everything so intuitive and easy.
■ An innovation: Using social media to engage fans daily in communicating about their favorite team, and in the process allowing them to share their passion with their friends.
■ A story that bears watching: How the fan experience changes with mobile everywhere, including in the stadium or arena.
■ An idea or invention I wish I had thought of: The iPad. It’s just amazing in every way.
■ A fantasy job: Starting pitcher for my Los Angeles Dodgers.
What I Like About …
■ Sports: There is nothing like the excitement of being at the game.
■ Sports media: When you get a new insight into your favorite team or players that brings you closer to the game.
■ Sports technology: When it comes together to enhance the overall fan experience.
■ Competing: There is nothing like the excitement of doing your best and winning.
■ The future of sports business: Fans continue to want more access, more information and a more personal involvement, and that passion is a great sign for our industry.
■ Sports fans: How a shared passion can bring so many different people together for a common goal.
What I Would Like To …
■ Change: The negative tone that sometimes overwhelms public discussions on key issues.
■ Change in what I do: Spend more time with customers talking about what they want to accomplish.
■ See: The Winter Classic in Philadelphia.
■ See more of in sports: The sportsmanship from the Stanley Cup Final, where the teams shake hands on the ice after the battle is over.
■ See more of in sports business: Partnerships that enhance the fan experience.
■ See less of in sports: Trash talking.
■ See less of in sports business: Labor issues dominating sports story lines.
■ Eliminate: Phones and BlackBerrys used in meetings.
What I Don’t Like ...
■ Pet peeve: People coming late for meetings.
■ In sports: Rules that slow down the flow of the game.
■ In business: People who aren’t honest and straightforward.
What I Like …
■ That would surprise those who know me: Off-roading in the High Sierras.
■ About myself: I always try to make things right.
■ Hero: Pat Tillman.
■ Teams: Flyers, Dodgers, Ducks and Lakers.
■ Possession: My iPhone, because it is amazing how many things it does so easily.
■ Memento: Seatback from Dodger Stadium signed by World Series-winning team.
■ Authors: John Grisham, Jeffrey Archer.
■ Chores: Working on the house.
■ Hobbies: Surfing, snowboarding, golf and fishing.
■ Trip: Ireland with the family.
■ Vacation spots: Mammoth Lakes, Cabo and St. Barth’s.
■ TV: “Monday Night Football.”
■ Concert: Jimmy Buffett, because it’s more of a party than a concert.
■ Artist: Monet. It just transports you to a different place and time.
■ Food: My wife’s chicken marsala.
■ Dessert: Chocolate bread pudding.
■ Drink: Pahlmeyer’s Red Cabernet.
■ Scent: The smell of the ocean.
■ Car: My BMW convertible.
■ Singers: Zac Brown, Jackson Browne, Jennifer Nettles.
■ Quote: “The harder I work, the luckier I get.”