From the Field of Information Management End the one-size-fits-all approach How brands can reach the two Brazils Cartoon: Anticipation Fanaticos are the ‘more’ consumer Industry could learn from scholars Cartoon: Draft in the Windy City Sutton Impact: Check thermostat From The Executive Editor: An AD's life How you see it
Upcoming Conferences and Events
SBJ/September 5-11, 2011/Opinion
Have confidence: ‘Failure never crossed my mind’
How you see it
Published September 5, 2011, Page 28
1. Hope is not a strategy. You want to work at building your business and closing business every day, relentlessly. You are in control and ultimately responsible for your success.
2. “Burn the ships at the shore.” My best friend asked me when I first started this company how long I would give it until I declared it a failure and quit. I looked at him and honestly told him the idea of failure never crossed my mind. When Greek armies landed on foreign shores to invade, one of the first orders the commanders gave was to burn their ships to tell the soldiers that there was no choice but to win. No surrender.
3. Believe in your prices. Let your belief in your own self-worth dictate your prices, not the clients.
I have more, but I also learned, Don’t give away for free what you can charge for or you will go broke!