SBJ/August 29-September 4, 2011/Media

New free application carrying SEC’s content onto televisions

The SEC Digital Network is moving swiftly into the smart TV market with an application that has hit Samsung, Sony and Google TV Internet-connected televisions.

The free app, which launched this summer and now is available in an estimated 8 million to 10 million homes, delivers a combination of game replays and original content produced through XOS Digital, which runs the SEC’s network.

XOS is in talks with other distributors, such as Roku and Boxee, to blanket the smart TV category with SEC content. The SEC’s network previously has been available over the Internet at SECdigitalnetwork.com and on mobile devices, but this recent move into smart TV gives the SEC further coverage on the digital landscape.

XOS is in the process of trying to sell a title sponsorship for the smart TV app. The company draws revenue from the network through a combination of its video-on-demand fees and advertising.

“What we’re developing is the deepest and richest video-on-demand library that’s available anywhere, anytime,” said Shaun Pope, the director of strategic content partnerships at XOS Digital. “The growth of the smart TV market has been pretty explosive and it enables the viewer to watch all of this great digital content in HD in their living room on a TV that has Internet connectivity.”

XOS creates original SEC pregame and postgame programming, documentaries and other studio shows distributed on the various platforms for free. Archived games can be accessed from the video-on-demand store for $3 to $4 for a 48-hour rental.

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