SBJ/August 29-September 4, 2011/Marketing and Sponsorship

Coyle starts site covering digital fan marketing

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Coyle Media Inc. has launched a website, DFMBiz.com, devoted to digital fan marketing, marking an outgrowth of the Indianapolis-based company’s series of digital marketing conferences.

DFMBiz.com will focus on more than sports.
DFMBiz.com, much like the company’s Digital Fan Marketing Summits, will take a broad look at all entertainment-related digital marketing, focusing not only on sports, but also the intersection of TV, movies, music, gaming and consumer brands with digital and social media. The site is designed as a “community blog,” with content representing a mix of original, user-submitted and aggregated material.

“The idea of the events is to learn and connect, and to look outside of our own very specific verticals — and the website is a direct extension of that,” said Pat Coyle, president of Coyle Media. “We’re not going to have a huge staff of writers and necessarily try to be something like [digital media news site] Mashable. But we’ll put a lot of emphasis on curation and conversation within the community.”

DFMBiz.com will be monetized primarily by sponsorship, with many companies purchasing combined packages for the site and conferences.

Coyle, the former executive director of digital business for the Indianapolis Colts, will maintain his digital sports-oriented consulting and business development practice.

“A lot of the consulting clients are coming in some fashion from the events, and that’s where we’re meeting people and beginning a lot of these relationships, so there’s definitely interconnection between these pieces of the business,” Coyle said.

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