SBJ/August 29-September 4, 2011/Colleges
Georgia’s participation helps boost sales
Published August 29, 2011, Page 5
Gary Stokan, the game’s chief executive, said the late nature of arranging this year’s matchup slowed the sales cycle at first, but the addition of a local school, Georgia, gave them a push that has led to an uptick in secondary sponsorship sales. Chick-fil-A has been the game’s title sponsor since it debuted in 2008, paying in the mid-six figures annually for that position. Coca-Cola, AT&T, SunTrust Bank, Russell, Kia and Delta are among the premium sponsors.
“The growth of the game in the overall college marketplace has really helped us, and companies have stepped up,” Stokan said. “We’re fortunate that sales are up this year and certainly having Georgia helped, but it’s also the growth of the franchise itself.”