Fermata offers licensing challenge Does IMG College face shifts in market? Class with soccer's Sunil Gulati Underdog JMI's big bid wins over UK Checking in with the class of 2005 Silver Chalice arm goes to college Arkansas gets sound trademark for call MBA grads reflect CHS buys national deal from Learfield Sports venues go for variety
Upcoming Conferences and Events
SBJ/August 22-28, 2011/In Depth
Michigan State opts for consistency
Published August 22, 2011, Page 16
The university wanted a consistent theme whether it was volleyball or football.
The Spartans had a couple of major decisions to make: What shade of green and what helmet design. They went with a deeper, darker green than they had used in the past, with gold trim around the numbers. They also elected to go with the Spartan head on the helmet, rather than the block “S” that can easily be confused with other schools.
“Our history is that a lot of uniform changes were adjustments made at the coaching level,” Schager said. “Each sport was making their own decisions and what we wound up with was a bunch of different shades of green. What we’ve said is that it’s not in the best interest of the program to have each coach put a signature on the uniforms. We’ve gone to a more centralized plan, and that’s a much better way to centralize our brand.”