Cherry joins Devils/Prudential as CMO Sports Media: Life after ESPN SI makes campus new digital destination More NBA options on Thursday nights Los Angeles FC hires Jamie Guin Softening the Tiger Effect ‘Madden NFL 16’ has a blockbuster MLB, Fox break impasse in streaming Vacation viewing habits Sports Media: Beyond live games
SBJ/August 15-21, 2011/Media
49ers use tablet product in sales push
Published August 15, 2011, Page 8
The 49ers’ tablet presentation includes high-end digital brochures, simulated views from the team’s proposed new stadium in Santa Clara, Calif., seat manifests and contract documents. Purchasers sign for their seats right on the tablet using a stylus, rendering the whole process paperless.
Sales representatives for the 49ers and partner Legends Premium Sales have used the tablet product for their suite sales for the new stadium, and are looking to branch out to club and general ticket sales next year.
The system from Channel 1 Media Solutions provides electronic documents ready to sign.
“Going out with traditional paper pieces of sales collateral or a standard PowerPoint presentation just didn’t have the ‘wow’ factor, particularly in this market where seemingly everybody has got a tablet of their own of some sort,” Guido said.
Development of the 49ers’ tablet-based sales product began in June over drinks at the Association of Luxury Suite Directors conference in Los Angeles. It is designed to run on any of the major platforms, including Apple’s iOS and Android.
Legends and 49ers executives declined to outline how many suite sales have been closed using the tablet product. But overall, more than $150 million in suite revenue has been generated in presales, even before final approval and financing for the stadium have been secured. Having the immediacy of electronic documents ready to sign has also been useful in closing sales with buyers who may have wavered otherwise, Guido said.
The deal continues a strong run for Toronto-based Channel 1, which now counts 100 major league sports teams as clients, for projects including website development, electronic brochures and DVD production. “We’ve quietly built up a lot of momentum,” said Channel 1 President Evan Karasick.