‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/July 11-17, 2011/People and Pop CulturePrint All
Alan Ledford resigned as president, general manager and chief operating officer of the Class AAA Pacific Coast League’s Sacramento River Cats. Vice president of business operations Jeff Savage will take over the role of general manager.
The Class A South Atlantic League’s Lakewood (N.J.) BlueClaws promoted Ross Pibal to director of premium seating and hired Zack Rosenberg as director of sponsorships.
J.E. Isaac resigned as Portland Trail Blazers senior vice president of business affairs. Isaac will continue to work with the team as a consultant.
Kennesaw State University named Karen Pfeifer associate athletic director for student-athlete welfare. Pfeifer was the university’s director of sports medicine.
The College of Charleston promoted Otto German to assistant athletic director for compliance and Andrew McGlaughon to assistant athletic director for external operations.
Arizona State University promoted Jean Boyd to senior associate athletic director.
Dom Perno retired as George Washington University associate athletic director for development.
Georgia State University promoted Marvin Lewis to senior associate athletic director for finance and administration, Bob Murphy to associate athletic director for sports medicine and nutrition, John Portland to associate athletic director and Kevin White to assistant athletic director for business operations. Delvin Jones was hired as travel coordinator.
Willamette University named David Rigsby athletic director. Rigsby was the university’s associate dean of campus life.
Marquette University Athletic Director Steve Cottingham resigned.
Missouri Western State University did not renew the employment contract of Athletic Director Dave Williams.
Penn State University hired Charmelle Green as associate athletic director and senior woman administrator. Green was senior assistant athletic director for student-athlete welfare and development at the University of Notre Dame.
Texas A&M-Corpus Christi hired Megan Allen as assistant athletic director for external operations and senior woman administrator. Allen was director of marketing for the Western Athletic Conference.
Rowan University named Erin Barney assistant athletic director for compliance and academic support. Barney was assistant athletic director at Rutgers-Camden.
Grambling State University Athletic Director J. Lin Dawson resigned.
San Jose State University named Anh-Dao Nguyen-Church director of operations for Olympic sports. Nguyen-Church was coach of the school’s women’s tennis team.
Southern Illinois University hired Temeka Samuels as director of athletic ticketing and donor management. Samuels was assistant director of ticket operations at Bradley University.
The University of California-Riverside hired Brian Wickstrom as athletic director. Wickstrom was senior associate athletic director at the University of Texas at El Paso.
Washington State University hired Randy Buhr as a senior associate athletic director of athletics, effective July 25. Buhr was an associate director of championships for the NCAA.
The Calgary Flames hired John Weisbrod as assistant general manager for player personnel. Weisbrod was director of pro and collegiate scouting for the Boston Bruins.
The St. Louis Blues hired Tim Taylor as director of player development.
The San Jose Sharks named John Tortora executive vice president and general counsel. Tortora replaces Don Gralnek, who stepped down but will remain of counsel to senior management through June 30, 2012.
Bob McNamara stepped down as general manager of the American Hockey League’s Grand Rapids (Mich.) Griffins.
Hal Handel, New York Racing Association executive vice president and chief operating officer, will step down at the conclusion of the Saratoga Race Course meet.
Davidoff Malito & Hutcher hired Ed Schauder as chairman of its new sports and entertainment practice.
Breaking Limits hired Jeff Elliott as chief operating officer. Elliott was senior vice president of global sponsorship marketing for Bank of America.
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NACDA brass gather at convention
JOAN TIEFEL / NACDA
The 2010-11 National Association of Collegiate Directors of Athletics officers gathered at the organization’s convention last month in Orlando. From left: Missouri AD Mike Alden, 3rd VP; Maryland AD Kevin Anderson, 2nd VP; Colgate AD Dave Roach, president; featured speaker Ari Fleischer, consultant and former White House press secretary; and UCLA AD Dan Guerrero, 1st VP.
France talks ethanol
ZIMMCOMM NEW MEDIA
NASCAR Chairman and CEO Brian France (left) and Tom Buis, CEO of NASCAR sponsor Growth Energy, speak during a keynote conversation June 28 at the 2011 International Fuel Ethanol Workshop and Expo at the Indiana Convention Center in Indianapolis. NASCAR switched to a more environmentally friendly ethanol fuel in 2011 called Sunoco Green E15. Growth Energy is an ethanol advocacy group.
The Association for Women in Sports Media presented longtime ESPN communications chief Rosa Gatti (left) with its highest honor, the Mary Garber Pioneer Award, at the organization’s 2011 national convention in Charlotte, June 23-25. Sports journalist, association member and longtime friend Lesley Visser presented the award to Gatti.
'Morning Joe' crew travels to travelers
The PGA Tour’s Travelers Championship held its third annual Women’s Day on June 23, and Mika Brzezinski of MSNBC’s “Morning Joe” appeared as the keynote speaker. With her was fellow “Morning Joe” host Joe Scarborough.
ADs discuss college sports business in Phoenix
PHOENIX REGIONAL SPORTS COMMISSION
The Phoenix Regional Sports Commission hosted its Sports at Lunch quarterly speaker series June 14 featuring a panel discussion on “The Business of College Sports.” From left: Commission President Jon Schmieder, Arizona State University Athletic Director Lisa Love, Grand Canyon University Athletic Director Keith Baker and University of Arizona Athletic Director Greg Byrne.
Dad's day for Rowley
Phoenix Suns SVP and general counsel Jason Rowley was honored at the Phoenix Father of the Year Awards Dinner on June 16. He’s with wife Kristi and daughter Abigail (not shown is daughter Lucy).
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Responses edited for clarity and brevity
Daytona International Speedway
“For 20 years of my life, from age 5 to 24, I traveled each summer with my family’s automobile stunt show. It was called the ‘Joie Chitwood Thrill Show.’ We would schedule about 120 performances each year from June through October at fairs and speedways in the Northeast and Midwest.
“At the age of 14, during the summer before my freshman year in high school, I learned how to perform the aerial wingwalk stunt at the fair in Harrington, Del. My father would drive a car on two wheels, and I would climb out of the passenger window and stand on the side (imagine surfing). … Later on in my stuntman career, I learned how to drive the car on two wheels.”
• • • • • • • •
Wasserman Media Group
“In high school, I was hired one summer by the local Cablevision company to drive around and bust people who were stealing cable — which you could tell by how the wires ran into their homes. I was shocked at the sheer number. To this day, it remains a lesson for me that people are always watching, and you will eventually get caught for bad behavior.”
• • • • • • • •
San Diego Padres
“When I was 16, I gathered shopping carts at a Target parking lot one summer. The most memorable was when I was an art director summer intern at DMB&B in New York City when I was 19.”
• • • • • • • •
2012 Ryder Cup director
PGA of America
“The most memorable summertime job I had during my high school and college years was working as a summer intern for the Greater Milwaukee Open. I unloaded trailers, installed signs and did a little of just about everything and didn’t make a dime. I learned so much just being around and getting a taste of what it took to put together a golf tournament. It really helped start my interest and career in golf. Another summer I was a ‘cart boy’ at Whistling Straits golf course in Kohler, Wis. For some reason, when tips were compared at the end of the day, I always made significantly less than all the girls.”
— Compiled by Molly Hogan
COO, business operations, Ticketmaster
“Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization,” by Dave Logan, John King and Halee Fischer-Wright
Our company has always been filled with really good leaders. As we look at who we want to be in the future of an increasingly dynamic industry, we’re always looking for ways to evolve and improve the interactions between our leaders and their people.
“Through My Eyes,” by Tim Tebow and Nathan Whitaker
“We First: How Brands and Consumers Use Social Media to Build a Better World,” by Simon Mainwaring
We’re making big bets and getting big returns in social commerce. Social is here to stay, and mobile is truly the future.
“Petunia,” by Roger Duvoisin
I have a 2 1/2-year old who loves ducks!
EVP, Turner Sports Ad Sales and Marketing
I look forward to reading this book since I’ll be spending some quality time with my family there this summer.
“Those Guys Have All the Fun: Inside the World of ESPN,” by James Andrew Miller and Tom Shales
This should be an interesting read to learn lessons from the positive and negative, while thinking about the potential future of the business.
Chairman, CEO, head of sports practice, Winstead PC
I am a fan of the fictional criminal lawyer Michael Haller, who is forced to deal with the tension between zealously representing his client, accused of a brutal sexual attack, and the moral dilemma when he discovers that his client is not the innocent that he protests to be.
“Twenty Thirty (2030): The Real Story of What Happens to America,” by Albert Brooks
Working in an industry that is always looking into the future to gauge market interest in sports and entertainment, I look forward to Albert Brooks’ somewhat provoking and perhaps scary view of where American society might be headed. We are the victims and beneficiaries of an amazing social experiment and it gives us food for thought as to what type of world we are creating for our children and grandchildren.
“Too Big To Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System — and Themselves,” by Andrew Ross Sorkin
CMO, USA Water Polo
It’s a true story of the Tarahumara Indians in Mexico, their incredible running capabilities, and what the author learned from immersing himself in their culture; sounds fascinating.
“Buying In: The Secret Dialogue Between What We Buy and Who We Are,” by Rob Walker
Need at least one business book. Described as part marketing, part cultural anthropology … sounds good to me!
Compilation of true stories from women about how confidence from participating in sports transformed their lives. Always need an inspirational story in the mix.
“Eden’s Outcasts,” by John Matteson
It’s a biography of Louisa May Alcott. As a kid I was obsessed by her books, Little Women, etc. Interested to learn more about the author.
EVP and executive editor, ESPN
Founder and CEO, Blue Sky Sports & Entertainment
I read a touching article about the author on Yahoo! and am very intrigued to read this memoir. It is by a 22-year-old girl who found herself jobless and homeless in the Great Recession. I have a feeling it will change my opinion about the “homeless.”
I like novels that are set in a historical time period, and this book takes place in post-Depression America and depicts life in a traveling circus. The main character is a 90-year-old man, which ought to be interesting. But the main reason I plan to read it is that one of my best friends said I would love it, which is good enough for me.
Two or three of Emily Giffin’s novels. I have read the first two and found them quick, fun reads, which is just what I like to read on the beach. I love to laugh out loud, and her books usually do the trick; nothing too serious, as I need to be able to stop and start it frequently since I will have one eye on my 4-year-old.