From the Field of Marketing Cartoon: Rio in the rearview From The Executive Editor: Ivan Pollard How you see it: Esports not sports From The Executive Editor: Summer of ’16 Cartoon: Corner office Sutton Impact: Dogs love baseball Dream job x2: Exec moonlights on the air Cartoon: Olympic spotlight Ecological lessons from Rio
SBJ/June 27 - July 3, 2011/Opinion
Pressure on NCAA could help ‘endangered’ sports
How you see it
Published June 27, 2011, Page 20
On May 12, 2001, I gave a presentation at an NCAA Title IX Seminar concerning the loss of nonrevenue sports due to escalating tier one budgets, and I quote: “Looks like college athletics is becoming a big business.” The room got quiet. Apparently, that was not the time to discuss “big business” in college athletics.
The 1937 movie “Saturday’s Heroes” was about the business of college football: Students wanted a return for their efforts; presidents wanted to get back to education and less emphasis on football. And again in 1940, when in the movie “Knute Rockne” discussions prevailed regarding the same issues — higher graduation rates and ethics were/are more important than playing football. But who was listening 70-plus years ago?
Again, keep up the pressure, and we just might see some “endangered” Olympic sports, i.e. men’s gymnastics, (17 remaining teams) returning to collegiate competition.
Newton Center, Mass.
Aronson is executive director of the College Gymnastics Association.