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SBJ/June 27 - July 3, 2011/In Depth
It’s all about the activation
Published June 27, 2011, Page 13
In-venue. Experiential. Social media. Event. Hospitality. Mobile. Retail.
Marketers have many tools at their disposal to activate their sponsorships.
Brands and agencies discuss how some of their most recent ideas came together and how they developed innovative strategies for reaching consumers.
Chase delivers the rewards
State Farm goes to bat
Comcast connects with Hispanics
Mercedes-Benz hits the social highway
Coke, NASCAR get the party started
Hugo Boss likes the look
Cisco brings it home
Nike 6.0 throws the ultimate house party
Bigelow makes tea manly through spots
Taco Bell goes mobile with truck, activation
Head & Shoulders reinvents brand
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Marketers have many tools at their disposal to activate their sponsorships.
 |
 |
Chase delivers the rewards
State Farm goes to bat
 |
 |
 |
Comcast connects with Hispanics
Mercedes-Benz hits the social highway
 |
 |
Coke, NASCAR get the party started
Hugo Boss likes the look
Cisco brings it home
Nike 6.0 throws the ultimate house party
Bigelow makes tea manly through spots
Taco Bell goes mobile with truck, activation
Head & Shoulders reinvents brand
