SBJ/June 20-26, 2011/Research and Ratings

NBA Social Media Tracker

The NBA champion Dallas Mavericks saw the biggest percentage gains in number of Facebook “likes” and number of Twitter followers among all 16 playoff teams during the 2011 postseason, up 156 percent and 97 percent, respectively, between April 15 and June 13. All 16 teams saw double-digit percentage gains on their official Facebook pages; the league’s official page also saw a 17.5 percent bump.

Below are the counts for each team, ranked in order of Facebook gains.

FACEBOOK "LIKES"
TEAM
APRIL 15
JUNE 13
% GAIN
Dallas Mavericks
432,276
1,106,387
155.9%
Oklahoma City Thunder
361,392
588,862
62.9%
Miami Heat
2,053,426
3,208,615
56.3%
Chicago Bulls
1,891,198
2,837,584
50.0%
Memphis Grizzlies
53,721
80,032
49.0%
New York Knicks
688,857
1,004,908
45.9%
Atlanta Hawks
116,019
160,901
38.7%
Orlando Magic
757,871
944,445
24.6%
New Orleans Hornets
32,620
40,406
23.9%
San Antonio Spurs
599,862
742,591
23.8%
Boston Celtics
3,895,565
4,738,383
21.6%
Indiana Pacers
82,069
99,493
21.2%
Los Angeles Lakers
7,544,815
9,059,990
20.1%
Portland Trail Blazers
248,781
292,259
17.5%
Philadelphia 76ers
150,404
173,122
15.1%
Denver Nuggets
524,075
593,517
13.3%
NBA
8,168,211
9,594,905
17.5%

TWITTER FOLLOWERS
TEAM
APRIL 15
JUNE 13
% GAIN
Dallas Mavericks
48,161
94,891
97.0%
Miami Heat
137,181
235,579
71.7%
Chicago Bulls
107,337
162,490
51.4%
Oklahoma City Thunder
36,937
55,050
49.0%
Memphis Grizzlies
23,262
34,083
46.5%
Boston Celtics
159,448
204,372
28.2%
Atlanta Hawks
21,562
26,483
22.8%
New Orleans Hornets
25,487
30,216
18.6%
Indiana Pacers
22,089
25,971
17.6%
Philadelphia 76ers
30,549
35,702
16.9%
New York Knicks
91,117
106,142
16.5%
Portland Trail Blazers
31,980
37,122
16.1%
San Antonio Spurs
55,777
63,808
14.4%
Denver Nuggets
40,497
44,978
11.1%
Los Angeles Lakers
1,934,618
2,085,399
7.8%
Orlando Magic
1,059,237
1,074,232
1.4%
NBA
2,450,109
2,680,234
9.4%


Compiled by Ryan Baucom
Source: Team and league websites


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