SBJ/June 6-12, 2011/Marketing and Sponsorship
Moss taking reins at Collegiate Licensing Co.
Published June 6, 2011, Page 7
Battle, who helped build CLC into the industry leader in college licensing and later led IMG’s growth into the college space, left earlier this year. Former COO Eiler remains with CLC parent company IMG College but is not working in the licensing division.
Moss, formerly the senior vice president of operations and properties at CLC, will now be senior vice president and managing director. He will report to Mark Dyer, who directs all of IMG College’s business outside of its multimedia rights.
Dyer previously oversaw ticketing, seat solutions, events and hospitality and, with this latest round of change, will now add licensing. Dyer, the former vice president of licensing at NASCAR and CEO at Motorsports Authentics, a licensing company in motorsports, has extensive brand and merchandise experience.
Under Moss’ direction, CLC will seek more new business opportunities in categories, licensees and distribution channels.
“My message is that we shouldn’t settle for the way things have always been,” said Moss, a graduate of Hampton University who joined CLC in 1995. “Let’s make sure our clients are partnered with the right companies, the best-in-class licensees. That might mean one company or multiple companies in each category, or maybe the best company is not even doing college product.”
To accommodate a focus on new business, Scott Bouyack will become senior vice president for brand and business development, a title that has not existed before. About four or five employees who previously have been in marketing will move into business development, and Moss said he expects to make another four to five hires initially.
Over the next year, he anticipates CLC growing from 86 employees to about 95.
“We have to continue to increase our sales for our schools, conferences and bowls,” said Moss, whose father worked as an athletic director at North Carolina A&T and Georgia State before retiring. “We’ve got to position ourselves for where this market is evolving and that means new categories, new channels, bigger brands getting involved in college sports.”
IMG College President Ben Sutton said CLC’s profits have been solid, “The growth has been stable, predictable, but I’d like for it to be 40 percent, 50 percent better.”
CLC also will announce that John Greeley will be senior vice president for properties and Catherine Singer will be senior vice president for operations.
Sutton said that CLC founder Bill Battle remains involved and was a key consultant on the reorganization of leadership.