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SBJ/May 30 - June 6, 2011/CollegesPrint All
Arizona State, which will debut new uniforms and a pitchfork logo this season, has selected Collegiate Licensing Co. to be the school’s licensing agent as part of a long-term deal.
The Sun Devils, which announced their new look in April, had used Licensing Resource Group to manage their licensing rights.
The loss of Arizona State is especially hurtful to LRG because the school was one of the few it had from the six power conferences. Among LRG’s other clients from the top conferences are North Carolina State, Baylor, Iowa State, Kansas State and Mississippi State. LRG has more than 100 clients from midmajor and smaller conferences.
CLC, the industry leader with nearly 200 collegiate properties, should find itself with a bonanza of licensing opportunities at Arizona State because of the new logo. The school switched from Sparky, the spunky little sun devil, to a pitchfork logo and new uniform color combinations for the coming season.
“The university has a loyal base of supporters nationwide and boasts one of the largest student enrollments of any institution in the nation,” said Cory Moss, senior vice president at CLC. The Sun Devils’ undergraduate and graduate enrollment totals close to 70,000 students.
CLC will work with Arizona State on brand protection, management and development.
The local TV rights the Pac-12 needs from each school to create a channel will cost the conference anywhere from $15 million to $20 million next year.Most games not picked up by Fox or ESPN will move to the conference’s channel, which is expected to be ready for launch in fall 2012. The conference is in the process of selecting a partner or multiple partners to manage the channel and assist with distribution. Larry Scott, the Pac-12’s commissioner, has said the conference will own the channel.
Local TV rights include any games involving Pac-12 schools that are not picked up by the league’s media partners. Nonconference games are the property of the home team.
The Pac-12 signed a new 12-year contract worth $250 million annually with Fox and ESPN recently, and that deal will begin in 2012-13.
But in order to get the local TV rights to those games that don’t appear on ESPN or Fox, the conference must pay for them. Those rights now belong to each school’s multimedia rights holder and the terms of those agreements vary, although most are long term.
Part of the talks between the Pac-12 and those rights holders centers on how long the league will have to pay for the local rights and when that $15 million to $20 million might start to go down.
The league has been in discussions with those three multimedia rights holders for the past month to determine what the local TV rights are worth. The schools have asked the conference to negotiate the fee for the rights on their behalf.
Industry sources say the local rights are valued at an average of $1 million to $2 million a school for the 12 schools. Some schools have a higher value, while Stanford doesn’t have local TV rights in its multimedia deal with Learfield.
In the past, the rights holders have monetized those unclaimed games by broadcasting them locally or selling them on pay-per-view.
The Pac-12’s Scott declined comment on the negotiations.
Southern Cal, the lone school that has not outsourced its rights, has been in exclusive negotiations with Fox about a multimedia deal for the school. Local TV rights are not a part of those discussions.