Menu
Media

ESPN starts Los Angeles Spanish website

The site will include a heavier focus on international soccer and boxing.
ESPN has created its first Spanish-language local website, ESPNDeportesLA.com, marking a further expansion of its market-specific digital strategy.

Acting as a mirror of sorts of the 17-month-old ESPNLosAngeles.com, ESPNDeportesLA.com will provide Spanish-language coverage of Los Angeles-area sports, including beat reports for the Dodgers, Angels, Lakers, Clippers, Galaxy and Chivas USA.

But far from a mere translation of the site’s English-language counterpart,
ESPNDeportesLA.com will also have a heavier focus on international soccer and boxing, and also will have two writers based in Mexico City producing content targeted specifically to the large Mexican-American population in greater Los Angeles.

In addition, multimedia and social media extensions to the site will be prominent.

ESPNDeportesLA.com will begin with a dedicated content staff of 12. Among them is Rafa Ramos, previously a reporter and columnist for prominent Spanish-language newspaper La Opinion, and a panelist on “Juego Cruzado,” ESPN Deportes’ version of “Around The Horn.”

“We say a lot that our mission, very simply, is to serve the sports fan. And you can’t really serve the sports fan in Los Angeles without having a meaningful Spanish-language presence,” said Traug Keller, ESPN Deportes senior vice president of programming and production.

The site was created in partnership with Time Warner Cable, with whom ESPN will hold a joint sales relationship for advertising on ESPNDeportesLA.com. Initial sponsors include Wells Fargo, Toyota and the California State Lottery.
Mobile extensions for ESPNDeportesLA.com are under development.

Much like the graduated rollout of the five English-language ESPN local sites over the past two years — Chicago, Boston, New York, Dallas and Los Angeles — ESPNDeportesLA.com will start with no firm commitment toward similar launches in other markets.

“We’ll be taking it one step at a time,” Keller said. “But we’re very eager to get this going and learn a lot about how we approach this.”

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2011/05/16/Media/ESPN-LA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2011/05/16/Media/ESPN-LA.aspx

CLOSE