Keeper of the Cup has a Fit in campaign PGA Tour signs Tempur-Pedic Poulter puts experience to work Sentient Jet returns to Breeders’ Cup Bridgestone likes TOP’s global reach Lucas Oil extends series deal U.S. Soccer: Big goals Bouchard becomes face of Coke in Canada Former Turner exec D’Alba goes to IMG Blimp became an MVP in quake coverage
Upcoming Conferences and Events
SBJ/May 9-15, 2011/Marketing and Sponsorship
Capital One signs deal with USA Water Polo
Published May 9, 2011, Page 19
As a result of the deal, Capital One will issue three themed USA Water Polo credit cards that offer rewards for everything from membership in the organization to merchandise. The deal makes USA Water Polo one of the first national governing bodies to have its own credit card.
“We’re excited because we think we have a value proposition for our members here,” said Jen Rottenberg, USA Water Polo chief marketing officer. “They get a great rewards program, and I think they’re going to be really excited about it.”
The official credit cards became available last Friday. Financial terms of the deal were not available.
In addition to Capital One, USA Water Polo has recently signed deals with American Pistachio and Malibu Wellness, a hair and skin care company. Its other partners include PowerBar, H2O Audio and Ludus Tours.