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SBJ/May 9-15, 2011/Marketing and Sponsorship
Capital One signs deal with USA Water Polo
Published May 9, 2011, Page 19
USA Water Polo has signed a seven-year deal with Capital One that makes the bank the national governing body’s official credit card.
As a result of the deal, Capital One will issue three themed USA Water Polo credit cards that offer rewards for everything from membership in the organization to merchandise. The deal makes USA Water Polo one of the first national governing bodies to have its own credit card.
“We’re excited because we think we have a value proposition for our members here,” said Jen Rottenberg, USA Water Polo chief marketing officer. “They get a great rewards program, and I think they’re going to be really excited about it.”
The official credit cards became available last Friday. Financial terms of the deal were not available.
In addition to Capital One, USA Water Polo has recently signed deals with American Pistachio and Malibu Wellness, a hair and skin care company. Its other partners include PowerBar, H2O Audio and Ludus Tours.
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As a result of the deal, Capital One will issue three themed USA Water Polo credit cards that offer rewards for everything from membership in the organization to merchandise. The deal makes USA Water Polo one of the first national governing bodies to have its own credit card.
“We’re excited because we think we have a value proposition for our members here,” said Jen Rottenberg, USA Water Polo chief marketing officer. “They get a great rewards program, and I think they’re going to be really excited about it.”
The official credit cards became available last Friday. Financial terms of the deal were not available.
In addition to Capital One, USA Water Polo has recently signed deals with American Pistachio and Malibu Wellness, a hair and skin care company. Its other partners include PowerBar, H2O Audio and Ludus Tours.
