Lublin has passion for IMG College role The Lefton Report: Jets fan gets ‘Up’ PCG-SDM raises $1M for holding company Group aims to pair pros, sponsors Ticketmaster analytics evolves into Blue A-B/Miller deal good or bad for sports? The Lefton Report: Pepsi out at Citi Toy firm makes NASCAR play Engine Shop on the move A-B goes deep with NFL
SBJ/May 9-15, 2011/Marketing and Sponsorship
Capital One signs deal with USA Water Polo
Published May 9, 2011, Page 19
As a result of the deal, Capital One will issue three themed USA Water Polo credit cards that offer rewards for everything from membership in the organization to merchandise. The deal makes USA Water Polo one of the first national governing bodies to have its own credit card.
“We’re excited because we think we have a value proposition for our members here,” said Jen Rottenberg, USA Water Polo chief marketing officer. “They get a great rewards program, and I think they’re going to be really excited about it.”
The official credit cards became available last Friday. Financial terms of the deal were not available.
In addition to Capital One, USA Water Polo has recently signed deals with American Pistachio and Malibu Wellness, a hair and skin care company. Its other partners include PowerBar, H2O Audio and Ludus Tours.