Pepsi takes over as NBA sponsor The Lefton Report: NFL and daily fantasy Bright House joins Orlando City roster Fermata signs Churchill Downs, Derby Coke’s new sports chief takes fresh look 3M on inside, outside of Gordon’s car #MyPlayoffsMoment to engage hockey fans NBC Sports marketing Cup early, often The Lefton Report: S.F. naming rights ESPN to buy stake in DraftKings
Upcoming Conferences and Events
SBJ/May 9-15, 2011/Marketing and Sponsorship
Capital One signs deal with USA Water Polo
Published May 9, 2011, Page 19
As a result of the deal, Capital One will issue three themed USA Water Polo credit cards that offer rewards for everything from membership in the organization to merchandise. The deal makes USA Water Polo one of the first national governing bodies to have its own credit card.
“We’re excited because we think we have a value proposition for our members here,” said Jen Rottenberg, USA Water Polo chief marketing officer. “They get a great rewards program, and I think they’re going to be really excited about it.”
The official credit cards became available last Friday. Financial terms of the deal were not available.
In addition to Capital One, USA Water Polo has recently signed deals with American Pistachio and Malibu Wellness, a hair and skin care company. Its other partners include PowerBar, H2O Audio and Ludus Tours.