‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/May 2-8, 2011/People and Pop CulturePrint All
The Houston Astros hired Joe Furmanski as assistant director of sponsorship sales, Lorin Leatherwood as manager of foundation development and Maureen Wade as coordinator of community affairs.
Denison University hired Nan Carney-DeBord as athletic director. She succeeds Larry Scheiderer, who will stay as director of athletic operations.
Delaware North Cos.-Boston made several promotions for TD Garden’s Premium Club: Tamala Sweesy to client service manager, Jacqueline DeRosa to client service account representative and Michele King and Ajay Sisodia to client
The Canadian Hockey League’s Odessa Jackalopes hired Scott Brumfiel as director of ticketing.
Competitor Group hired Karen White as vice president of national sales for its central region. White was managing director of sponsorship and sports properties
Octagon named James Cannon account director at its Brazil office. Joining him in Brazil are Ana Bartholo and Luis Pozzi as account managers and Fred Polastri as executive director.
SportsOne hired Maggie Harris as client services coordinator.
Warschawski promoted Thomas Neuberger to creative director.
Wasserman Media Group named Thayer Lavielle vice president of consulting. Lavielle was executive vice president at Brandthink, and previously worked as vice president of brand marketing at JR Motorsports.
Strategic promoted Chad Mancini to group account director.
Bloomberg Markets magazine hired Siung Tjia as its first creative director. Tjia was creative director at ESPN The Magazine.
Fox Sports South and SportSouth hired Eric Williamson as senior account executive. Williamson sold advertising for Peachtree TV of Turner Broadcasting.
Univision Communications hired Eric Conrad as vice president of programming for Univision Deportes. Conrad was senior director of programming and acquisitions for ESPN and ESPN Deportes.
ESPN promoted Amy Phillips to senior director of communications, overseeing ad sales, affiliate sales, marketing/research, consumer marketing and digital media, and Nate Smeltz to director of communications, leading ESPN’s NBA and MLB communications efforts.
Sunrise Sports & Entertainment promoted Steven Ziff to vice president of marketing and brand strategy and hired Alexander Braverman as international business consultant.
Sporting Goods and Apparel
The Emblem Source hired Brian Rutt as vice president and general counsel. Rutt was an attorney at Godwin Ronquillo.
Awards and Boards
Tom Ludt, president of Vinery Ltd., was elected chairman of the board of directors for the Breeders’ Cup. Ludt succeeds Bill Farish Jr., who will remain a member of the board.
The Father’s Day Council and American Diabetes Association of America chose Phoenix Suns’ senior vice president and general counsel Jason Rowley as one of its 2011 Phoenix Fathers of the Year.
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Woods visits China
NIKE (2)PGA Tour golfer Tiger Woods (top, center) drew a crowd (above) when he visited Beijing Sports University last month as part of the Nike Golf Make It Matter Tour of Asia. Olympic hurdler and fellow Nike endorser Liu Xiang also spoke to students as part of the tour stop.
UnitedHealthcare puts name on Revolution jerseys
DAVID SILVERMAN / NEW ENGLAND REVOLUTIONThe New England Revolution and UnitedHealthcare announced a multiyear jersey sponsorship April 22 at Gillette Stadium in conjunction with a free community soccer clinic. From left: Bob Hughes, UnitedHealthcare director of alliance management; Michael Carroll, UnitedHealth Group VP of portfolio marketing; Lawrence Aldridge, UnitedHealth Group chief alliance officer; Michael Matteo, UnitedHealthcare CEO of national accounts; New England Revolution investor/operator Jonathan Kraft; Craig LaFiandra, UnitedHealthcare VP of national sales effectiveness; and Brian Bilello, Revolution COO.
BRITA MENG OUTZEN / RUNNER’S WORLDSaucony President Richie Woodworth (center) attends the Runner’s World Party at the Boston Marathon with Rodale Sports Group publisher Chris Lambiase and Runner’s World associate publisher Molly O’Keefe. The party was April 16 at Lucca Back Bay, just a few yards from the finish line.
Daytona provides new trees at airport
DAYTONAINTERNATIONAL SPEEDWAYDaytona International Speedway President Joie Chitwood III speaks at a ceremony marking the planting of three groves of trees at Daytona Beach International Airport, near the speedway. Volusia County Chair Frank Bruno and International Speedway Corp. CEO Lesa France Kennedy were on hand for the April 20 event, where the speedway planted trees to offset carbon emissions as part of NASCAR’s green initiatives.
IndyCar CEO excels
GUS PEARCYIzod IndyCar Series CEO Randy Bernard (right) was keynote speaker at the fifth annual Excelerate Hendricks County! luncheon on April 26 in Danville, Ind. With him is Rick Myers, publisher of the Hendricks County Business Leader and the Hendricks County Icon.
Rasmussen speaks at trade show’s 30th edition
CINDY SCOVILLEESPN founder Bill Rasmussen was guest speaker for the New England Spring and Metalstamping Association’s 30th annual trade show April 19 in Plantsville, Conn. From left: NESMA President Bill Lathrop, Rasmussen, LCD Consulting’s Lynn Daniels and NESMA board member Tim Dudzinski.
Swinging rackets at the White House
Tennis legend Chris Evert (left), USTA board member and Tennis Channel personality Katrina Adams and President Barack Obama hit a few balls on the 10 and Under Tennis Courts at the White House Easter Egg Roll on April 25.
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What I Like …
■ AN INSIGHT: The world revolves around relationships.
■ AN INFLUENTIAL PERSON IN MY CAREER: Too many to list or rank.
■ AN OUT-OF-THE BOX IDEA: To serve is to win.
■ A TIMELESS IDEA: You reap what you sow … karma is a powerful force.
■ A BUSINESS DEAL: The NCAA with Turner/CBS, and Comcast and NBC.
■ A SPORTS EVENT: The Masters. It is the gold standard.
■ A STRATEGY: ESPN’s embrace of soccer.
■ A BRAND: March Madness.
■ A TREND: Streaming live events … feeding the long tail.
■ AN INNOVATION: High-speed mobile search.
■ A PRO LEAGUE OR TEAM BUSINESS INITIATIVE: The American Le Mans Series.
■ A STORY THAT BEARS WATCHING: The ever-increasing power of the major college football conferences and schools over all collegiate sports.
■ AN IDEA OR INVENTION I WISH I HAD THOUGHT OF: I will settle for the iPad.
■ A FANTASY JOB: President of the United States.
What I Like About …
■ MY JOB: The people that I work with; it is humbling.
■ SPORTS: Valiant competitors.
■ SPORTS BUSINESS: A ton of interesting people.
■ SPORTS MEDIA: It is always reinventing itself.
■ SPORTS FANS: Their love of the underdog.
■ COMPETING: You find out how good your team really is.
■ SPORTS TECHNOLOGY: When it enhances but does not unnecessarily complicate the sports experience.
■ THE FUTURE (OR DIRECTION) OF SPORTS BUSINESS: The globalization of sports … the world is shrinking fast!
What I Would Like To …
■ CHANGE IN WHAT I DO: Spend more time thinking.
■ SEE MORE OF IN SPORTS: The review of referees’ calls when it is quick, easy and obviously needed. I don’t care about tradition, I want it right.
■ SEE MORE OF IN SPORTS BUSINESS: Teams and sponsors providing event access to kids.
■ SEE LESS OF IN SPORTS: Players staying way too long. One year too long can ruin a lifetime of memories.
■ SEE LESS OF IN SPORTS BUSINESS: Overextended owners who ruin a town’s love affair with its team.
■ SEE: Abusive fans locked up.
■ SEE DIFFERENT: A better balance between the legitimate financial needs of college athletes and the interests of their universities.
■ ELIMINATE: 3 million of the 8 million sports talk radio shows!
What I Don’t Like …
■ IN GENERAL: Closed-mindedness.
■ PET PEEVE: Takers.
■ IN SPORTS: Strong opinions based on ignorance.
■ IN BUSINESS: Blind reliance on process when innovation is required.
■ ABOUT SPORTS FANS: Intolerance toward opposing fans. Sports are beautiful. All fans should experience that.
What I Like …
■ PEOPLE: Those who commit themselves to help others.
■ ABOVE ALL ELSE: The Bride.
■ HEROES: My parents and their generation, as well as the brave Americans who serve our country.
■ PLAYER: Gary Player, the first truly global athlete.
■ CITY: Chicago.
■ MEMENTO: A note of encouragement from my father.
■ TIME OF YEAR: March/April — March Madness rolls into Masters Week.
■ BOOKS: There are a million of them. Right now, I like “Rework.”
■ AUTHORS: Thomas Friedman, Peter Drucker, Brad Thor.
■ MAGAZINE: Fortune.
■ WEBSITE: www.CelebTV.com.
■ GADGET: BlackBerry.
■ IPAD APP: Kindle.
■ CHORE: Putting up a new chain net on the hoop in the alley.
■ TV: Charlie Rose.
■ CONCERTS: U2 and the Rolling Stones.
■ ARTIST: Specter.
■ FOOD: A really good stadium dog.
■ DESSERT: Angel food cake.
■ DRINK: Martini.
■ SCENT: Barbecue.
■ CARS: Good-looking and fast with room for golf clubs.
■ SINGERS: Alicia Keys and Fergie.
■ QUOTE: “Perpetual optimism is a force multiplier.” — Colin Powell.