Jones: The family dynamic As mediator, Jones tested by the Tuna Family ties: Stephen Jones Magic selects VenueNext for app Scheer takes CCO position for Red Bulls Ross puts team together Ready for the spotlight in Miami RSE builds diverse portfolio Other teams to watch Bayern Munich using Goal.com for growth
SBJ/May 2-8, 2011/Franchises
Sustainability and technology key themes in selling 49ers’ proposed stadium
Published May 2, 2011, Page 7
VIDALIN: The vision is to make it the most environmentally sound stadium, a building of sustainability, technology that will be built with an open-source platform where technology and fan experience are intertwined, whether you are a technology company or a fan.
■ Given Silicon Valley’s proximity, will you be shocked if your naming-rights deal doesn’t come from the technology sector?
■ There’s still some doubt locally that the stadium will be built, since it isn’t totally funded. Is there any doubt in your mind that it will get built?
VIDALIN: We’re still in the infancy stages of the financing piece, but the city of Santa Clara is on board, so I think we are well on our way.
■ Hard to believe that the labor uncertainty would affect sales of naming rights, but has the prospect of a delayed season or no NFL season affected sales per se?
VIDALIN: It’s been business as usual. We’ve had an awful lot of meetings, no different from any other year.