Up Next with Rich Luker From The Executive Editor Attitudes toward global sustainability Cartoon: Birds on a wire Sports Media: NFL’s streaming experiment From The Executive Editor: Innovations ‘Moneyball’ approach in marketing Cartoon: King me Athletes and issues of social justice Why the NCAA still matters
SBJ/April 18-24, 2011/Opinion
Safety must be top priority
Published April 18, 2011, Page 24
The simpler, more frightening theme: Was it safe to attend a baseball game? While top sports executives talk about improving the fan experience, there is one experience that should never be taken for granted — the ability to attend a sports event without concern of physical harm.
Steps can be taken: Far tougher alcohol restrictions should include better cooperation with alcohol sponsors for responsibility actions, better coordination with concessionaires with a focus on real vigilance and tougher steps by security for zero tolerance. The fan experience may be fine in the premium seats; the upper decks and parking lots tell a different story. Teams want to focus on the fan experience? Start with safety and security. That’s what should keep today’s decision-makers up at night.
Abraham D. Madkour can be reached at firstname.lastname@example.org.