SBJ/April 4-10, 2011/Marketing and Sponsorship

New endorsement deal will move Wozniacki close to $10M mark

World No. 1 Caroline Wozniacki will endorse Oriflame's cosmetics and other products.
Caroline Wozniacki has reached a deal to endorse European cosmetics and beauty care brand Oriflame, becoming the most lucrative off-court agreement for the world’s No. 1 player.

The two-year deal, which is scheduled to be unveiled today, is believed to be worth in the low seven figures annually.

The endorsement is global, though Oriflame will likely use Wozniacki largely in Europe. Wozniacki is from Denmark.

Oriflame is already an official partner of the WTA in Europe, Russia, the Commonwealth of Independent States, the Middle East and Africa.

A PowerPoint presentation prepared by her agent, Lagardère Unlimited, states, “Many opportunities exist to extend Caroline’s association with Oriflame (make-up, fragrance, jewelry, hair care, etc.), as she has become well-known for matching her nails with her stylish tennis outfits, prefers to wear jewelry on the court, and is recognized for her off-court fashion and hair styles.”

Wozniacki will appear in Oriflame advertising campaigns and catalogs. She will endorse its cosmetics, nutritional wellness products and jewelry. The deal will move Wozniacki close to $10 million annually in earnings, with other endorsements including Rolex, Adidas and Sony Ericsson. The deal also suggests Oriflame will exercise its option to extend its WTA deal when it comes up this summer.

“We are excited to work with Caroline to enhance our WTA partnership,” said Michael Cervell, senior vice president of global direct sales at Oriflame, in a press release set to be released today.

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