SBJ/April 4-10, 2011/Marketing and Sponsorship

New-look Champions Series signs 3 sponsors

Geico, HSBC and Donnay have signed multiyear agreements with the revamped Champions Series as new corporate sponsors, the tennis circuit is expected to announce today.

The newly expanded and reformatted Champions Series will feature tennis stars Andre Agassi, John McEnroe, Pete Sampras, Jim Courier and others in one-night tournaments in 12 cities nationwide this fall.

“The newly signed Champions Series deals have already accumulated to low seven figures annually,” according to Jon Venison, founding partner of the Champions Series. He added that additional partners were close to being signed; details on those deals were not available.

The Champions Series will feature the former tennis champions competing for ranking points and a bonus pool totaling $1 million that will be shared by the top three finishers at the conclusion of the five-week season.

The series is a New York-based tennis circuit for champion tennis players over the age of 30, created in 2005 by InsideOut Sports & Entertainment, which is co-owned and operated by former SFX executive Venison and by Courier, a former world No. 1 player.

Information on the venues, dates, player fields, tickets and television airings for the series will be announced in the coming weeks.

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