SBJ/March 7-13, 2011/People and Pop Culture

In the Office: Joe Steranka, CEO, PGA of America

Two sides of Joe Steranka's corner office in Palm Beach Gardens, Fla., overlook a golf course. And from time to time, he even gets to play it. What did you expect from the CEO of the PGA of America? His job is to promote golf and he has to do his part. "If the CEO of the PGA of America is too busy to play golf, how can I tell others that they need to be playing more golf?" Steranka plays about 60 times a year, which is quite a feat considering that he is on the road 200 days a year. During those days when he is in his office, he is surrounded by mementoes from his past, some golf related, some not. On one wall hangs a New Yorker magazine cover depicting a less fortunate person on the wrong side of the railroad tracks. It remains one of Steranka's inspirations to make golf as accessible as possible to as many people as possible.

1. A framed photo of Arthur Ashe, who Steranka worked with early in his career while at ProServ; 2. A New Yorker magazine cover that was a gift from Golf Digest Editor-in-Chief Jerry Tarde and serves as inspiration for Steranka; 3. Photos from Washington, D.C., that show his advocacy on behalf of the golf industry; 4. A gift from the China Golf Association; 5. A U.S. Ryder Cup captains print signed by the 16 living captains; 6. A photo from the set of "Caddyshack"; 7. A West Virginia football helmet signed bycoach Bill Stewart; 8.A basketball from the WNBA, which has a partnership with the PGA of America that introduced golf to players and fans; 9. The 2009 March of Dimes Sports Leadership Award


(from left to right) A unique chess set, which was a gift from Golf Channel; an F-16 fi ghter jet photo signed by PGA member and pilot Dan Rooney, founder of Patriot Golf Day; A framed newspaper article detailing the PGA of America's purchase of a domain name from the Potato Growers of America; Steranka was made an honorary member of the PGA of America in 2008; a collection of shovels representing various goundbreakings at PGA Golf Properties.

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