League to bring U.S. back to velodrome AutoTrader.com renews with NBA Breaking Ground: NHRA looks to Paciolan Nike’s Converse sues 31 companies PowerBar narrows sponsorship focus From the Field of Information Management Roc Nation in acquisition mode End the one-size-fits-all approach How brands can reach the two Brazils Pete D’Alessandro
SBJ/March 7-13, 2011/People and Pop CulturePrint All
KLAA-AM, the Los Angeles Angels’ flagship station, hired David Baronfield as general manager.
Hoops LP, parent company of the Memphis Grizzlies and FedEx Forum, hired Michael Behrman as vice president of finance. Behrman was a consultant and had been executive vice president and chief financial officer of Bobcats Sports and Entertainment.
Monumental Sports & Entertainment promoted Tanya Nazarian and Ben Cobleigh to regional sales managers and Vince Doan to group sales manager for the Washington Wizards and Mystics.
Montclair State University hired Carol Blazejowski as associate vice president for university advancement. Blazejowski was the president and general manager of the WNBA New York Liberty.
Seton Hall hired Pat Lyons as athletic director. Lyons was athletic director at Iona College.
Global Spectrum hired Tyler Baldwin as event services supervisor for Citizens Bank Park.
Roger Dean Stadium in Jupiter, Fla., hired Mike Bauer as general manager, Jordan Treadway as director of grounds and Walter Herrera as stadium building manager.
Univision Communications hired Roberto Llamas as executive vice president
and chief human resources officer. Llamas was chief human resources officer
IMG College named Tom Stultz senior vice president and managing director for college media and hired Paul Engl as general manager of the Rose Bowl property.
Richard Petty Motorsports promoted Sarah Sherrill to account manager for the No. 9 team and hired Troy
The Columbus Crew hired Duncan Oughton as assistant to the technical director.
Sporting Goods and Apparel
The North Face promoted Todd Spaletto to president, Americas.
USA Gymnastics promoted Rachel Brazo to director of program administration, Ron Galimore to chief operating officer, John Hewett to chief financial officer, Justin Hirnisey to director of marketing, Lee Johnson to vice president of marketing, Leslie King to vice president of communications, Lynn Moskovitz to director of education, John Morgan to marketing manager, Renee Posan to director of business affairs and Olympic relations, and Gary Warren to director of the National Team Training Center. It also hired Cheryl Jarrett as vice president of member services and Jeannie Shaw as graphic designer.
The Professional Bull Riders named Jim Haworth chief executive officer.
RotoExperts.com named David Hersh a senior adviser and a member of the board of directors.
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Showdown at the Garden
From left: Ivan Lendl, Andre Agassi, John McEnroe and Pete Sampras pose at the BNP Paribas Showdown on Feb. 28 at Madison Square Garden in New York City. Lendl played McEnroe and Agassi took on Sampras in the annual event.
REBECCA TAYLOR / MSG PHOTOS
Before the matches, the Garden of Dreams Foundation presented its Hero of the Year Award to Agassi. With him is MSG President and CEO Hank Ratner.
LA's top executive
AEG President and CEO Tim Leiweke, left, accepted the Sports Executive of the Year award at the sixth annual LA Sports Awards presented by Skechers at the Beverly Hilton on Feb. 24. With him is Los Angeles Sports Council Chairman Alan Rothenberg.
ESPN hosts Milwaukee sports marketers
The Milwaukee Sports Marketing Professionals group had its quarterly gathering Feb. 24, hosted by ESPN Milwaukee radio at the Capital Grille in Milwaukee. Nearly 100 marketing professionals and representatives from all professional teams and major college sports programs in southeast Wisconsin attended the event, which included a panel discussion and Q&A session led by ESPN Milwaukee/Good Karma Broadcasting founder Craig Karmazin. From left: Steve Dupee of GMR Marketing, Shane Blackman and Trenni Kusnierek of ESPN Milwaukee, Jonathan Norman of GMR Marketing, Drew Olson of ESPN Milwaukee and Brian Lammi of Lammi Sports.
Education is the star at Sun Life Stadium summit
Outstanding students joined professional athletes, nonprofit organizations serving at-risk youths, corporate leaders and nationally recognized educators at Sun Life Stadium recently to address education issues affecting high school students at the Sun Life Rising Star Awards National Summit. From left: Miami Dolphins quarterback Chad Pennington; from Sun Life, SVP and head of marketing Priscilla Brown, VP of brand management Bill Webster, director of advertising/brand Sally Bray, AVP of public relations and communications Julie DiCarlo and associate director of sponsorships Melissa Smith; and Dolphins wide receiver Davone Bess.
Sponsors line up to meet Daytona’s champ
BRUCE SENNEKE / CHICAGOLAND SPEEDWAY
Daytona 500 winner Trevor Bayne made a stop at Morton’s The Steakhouse in Chicago on Feb. 22 for a sponsor meet-and-greet and appearance on ESPN Radio’s midday show. From left: David Paro, president of Deep Alliance Marketing; Bayne; and Matt Forzley, Deep Alliance account manager.
Arizona’s Graves receives Tank Younger Award
Arizona Cardinals GM Rod Graves, right, accepted the Fritz Pollard Alliance’s Tank Younger Award at the NFL Scouting Combine in Indianapolis on Feb. 25. The annual award recognizes individuals for their extraordinary contributions toward diversity in the NFL. With him is Cardinals President Michael Bidwill, who presented the award.
Two sides of Joe Steranka's corner office in Palm Beach Gardens, Fla., overlook a golf course. And from time to time, he even gets to play it. What did you expect from the CEO of the PGA of America? His job is to promote golf and he has to do his part. "If the CEO of the PGA of America is too busy to play golf, how can I tell others that they need to be playing more golf?" Steranka plays about 60 times a year, which is quite a feat considering that he is on the road 200 days a year. During those days when he is in his office, he is surrounded by mementoes from his past, some golf related, some not. On one wall hangs a New Yorker magazine cover depicting a less fortunate person on the wrong side of the railroad tracks. It remains one of Steranka's inspirations to make golf as accessible as possible to as many people as possible.
1. A framed photo of Arthur Ashe, who Steranka worked with early in his career while at ProServ; 2. A New Yorker magazine cover that was a gift from Golf Digest Editor-in-Chief Jerry Tarde and serves as inspiration for Steranka; 3. Photos from Washington, D.C., that show his advocacy on behalf of the golf industry; 4. A gift from the China Golf Association; 5. A U.S. Ryder Cup captains print signed by the 16 living captains; 6. A photo from the set of "Caddyshack"; 7. A West Virginia football helmet signed bycoach Bill Stewart; 8.A basketball from the WNBA, which has a partnership with the PGA of America that introduced golf to players and fans; 9. The 2009 March of Dimes Sports Leadership Award
PHOTOS COURTESY OF THE PGA OF AMERICA
(from left to right) A unique chess set, which was a gift from Golf Channel; an F-16 fi ghter jet photo signed by PGA member and pilot Dan Rooney, founder of Patriot Golf Day; A framed newspaper article detailing the PGA of America's purchase of a domain name from the Potato Growers of America; Steranka was made an honorary member of the PGA of America in 2008; a collection of shovels representing various goundbreakings at PGA Golf Properties.