Toyota, Long Beach keep rolling A-B to bring Busch back to NASCAR Lexus renews USGA sponsorship PGA hires Catalyst for Ryder rebranding CAA hires Eccleston for analytics Symmonds protest ‘a flashpoint' Omega wants to get hands on more golf UA adds NBA draft combine rights Providence seen as boon to Chime USA Today gets rights to 7 marathons
SBJ/March 7-13, 2011/Marketing and Sponsorship
Kohler adds four years to deal with PGA Tour
Published March 7, 2011, Page 10
Kohler, which came on board in 2001, is one of two official sponsors of the four WGC events along with Rolex. The title partners, Accenture, Bridgestone, Cadillac and HSBC, carry the designation of umbrella sponsors and have a presence at all four of the tournaments. Kohler will have a significant hospitality presence at the three U.S. events in Marana, Ariz.; Doral, Fla.; and Akron, Ohio.
Through the arrangement, the WGC events utilize Kohler Power Systems to power its events. The division of Kohler is a maker of generators and other power accessories for emergency situations and remote locations. The tournaments also use Kohler’s luxury mobile rest rooms on site.
Financial terms of the arrangement were not available. WGC sponsorships are sold by the PGA Tour.