SBJ/March 7-13, 2011/Marketing and Sponsorship

Kohler adds four years to deal with PGA Tour

Kohler Co., a longtime sponsor of the World Golf Championships, has renewed its deal with the PGA Tour for another four years.

Kohler, which came on board in 2001, is one of two official sponsors of the four WGC events along with Rolex. The title partners, Accenture, Bridgestone, Cadillac and HSBC, carry the designation of umbrella sponsors and have a presence at all four of the tournaments. Kohler will have a significant hospitality presence at the three U.S. events in Marana, Ariz.; Doral, Fla.; and Akron, Ohio.

Through the arrangement, the WGC events utilize Kohler Power Systems to power its events. The division of Kohler is a maker of generators and other power accessories for emergency situations and remote locations. The tournaments also use Kohler’s luxury mobile rest rooms on site.

Financial terms of the arrangement were not available. WGC sponsorships are sold by the PGA Tour.
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