SBJ/March 14-20, 2011/In Depth
MLS names to watch
Published March 14, 2011, Page 21
After months of searching, MLS hired Findlay in January to the position of chief marketing officer for the league and Soccer United Marketing. Findlay comes to the league after a 20-year career in marketing highlighted by stints with Unilever and PepsiCo, where he helped launch Diet Pepsi Max. He will report to MLS Commissioner Don Garber.
The former founder of the minor league Golden Baseball League joined the San Jose Earthquakes as team president in October 2010, and since then has led the team’s charge toward building a new 15,000-seat stadium in San Jose. The team has a site and government approval; Kaval’s biggest hurdle now is securing the funding for the $60 million project.
Formerly the president of Soccer United Marketing, Quinn left the league to join FC Dallas in June as team CEO and president. Known as a savvy marketer, Quinn has his work cut out for him, as Dallas posted the third-worst attendance in the league in 2010, with ticket sales dropping 13 percent from 2009. The team launched a promising new ticket strategy in early 2011, and is predicting a 300 percent increase in sales.
In late 2009, Barber left his post as executive director of Tottenham Hotspur of the English Premier League to join the Whitecaps as CEO. For the team’s MLS debut, Barber said he hopes to lure two European clubs to play friendlies against Vancouver. He also has hinted at recruiting a designated player to the team.