‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/March 14-20, 2011/Coast to CoastPrint All
New hockey arena planned
Allentown is moving forward with plans to build an indoor arena that would serve as a new home for the Adirondack Phantoms, AHL affiliate of the Philadelphia Flyers. The timetable for the project calls for construction to start next year and have the arena ready in time for the 2013-14 season. The team has played in Glens Falls, N.Y., since being sold and moved in 2009 from its previous home in Philadelphia.
Rangers beat ticket sales mark
The Texas Rangers sold more than 108,000 tickets for the coming season on March 5, the first day individual game seats were available, according to a report in The Dallas Morning News. The total represented a 15 percent increase over first-day sales last year.
Billboards carry live team data
Fox Sports South has incorporated live data streaming onto its digital billboards across the Atlanta metro area. The billboards are streaming live Atlanta Hawks game scores and Atlanta Braves spring training headlines from FoxSportsSouth.com. Braves game scores will stream live when the MLB regular season begins.
$12.5M raised for future F1 track
A group heading plans for Austin’s future Formula One racetrack has raised $12.5 million, according to a U.S. Securities and Exchange Commission filing. The document said the amount raised by Austin Formula 1 Racing & Entertainment LLC was part of a planned $20 million equity funding round.
The bull was busy on opening night.
PBR-themed restaurant space opens
The Professional Bull Riders, in association with Power Plant Live and The Cordish Cos., held the grand opening of its newest PBR-themed restaurant and bar in Baltimore. Located on the second floor of the Power Plant Live development, the Baltimore location is 10,000 square feet with a design by Knauer Design of Chicago. PBR-themed sites have opened previously in Kansas City and Las Vegas.
Three join Reds Radio Network
The Cincinnati Reds have added radio affiliates in Dayton, Ohio (ESPN 1410); Louisville, Ky. (ESPN 680); and Bloomington, Ind. (WGCL 1370) to the Reds Radio Network for the 2011 season. The network includes 75 stations in Ohio, Indiana, Kentucky, West Virginia, Virginia, Tennessee and Illinois.
Blue Jackets reward early buyers
The Columbus Blue Jackets unveiled a set of renewal incentives that will keep prices for current season-ticket holders the same as what they have paid since 2007-08. The club also introduced Blue Jackets Rewards, a program that rewards full-season-ticket holders who renew by March 28 and pay in full by May 31.
FORT MYERS, FLA.
Red Sox break ground on facility
The Boston Red Sox broke ground this month on their new spring training facility in Fort Myers, Fla. The complex, scheduled to open in time for spring training next year, will include an 11,000-seat ballpark, six practice fields, a rehabilitation center and other adjoining facilities that will house both major and minor league operations.
New grant sustains Metro service
Metro again this year will offer Dodger Stadium Express bus service from Union Station in downtown Los Angeles to Dodger Stadium, beginning March 28, when the Dodgers host the Los Angeles Angels in an exhibition series. The service, which will continue throughout the 2011 regular season, comes via a grant approved by the Mobile Source Air Pollution Reduction Review Committee. Last year, under a similar grant, the Dodger Stadium Express transported more than 122,000 fans.
New Marlins club seats sold out
The Diamond Club seating area at the Florida Marlins’ new ballpark is sold out for the 2012 debut season. Fewer than 80 of 296 seats in the Dugout Club areas, located behind the first- and third-base lines, remained available as of last week. Fewer than 20 seats were available in the Championship Suites section.
Nets launch ticket, marketing campaigns
The New Jersey Nets launched their early bird season-ticket renewal period. Fans who purchase season tickets by April 11 will receive discounted prices. The Nets also are launching an integrated marketing campaign dubbed Past [Present] Future, which celebrates the team’s history, direction and future plans.
Islanders release mobile app
The New York Islanders released an official application for iOS devices (iPhone, iPod touch and iPad). The app gives fans access to live game broadcasts, news, statistics, videos and features from newyorkislanders.com. It was developed by Synergy in conjunction with the team and radio broadcast partner WRHU-FM.
PEBBLE BEACH, CALIF.
Nature Valley lands title sponsor
General Mills’ Nature Valley brand agreed to a deal making it title sponsor of the Champions Tour’s annual tournament at Pebble Beach. This year’s Nature Valley First Tee Open at Pebble Beach will be played July 8-10.
Soul holds job fair for players
The Philadelphia Soul hosted a job fair Feb. 25 for its players to help them find ways to supplement their income. Most Arena Football League players earn $400 a game. Nine companies participated in the job fair held at the team’s practice facility in Voorhees, N.J.
D-Backs break attendance record
The Arizona Diamondbacks have set a club spring training attendance record with 148,943 tickets sold as of last week during the inaugural season at the team’s new facility in Arizona. The previous record was 136,940 fans in 2002, which came after a World Series championship season in 2001.
Timbers reach broadcast deals
The Portland Timbers reached deals with Root Sports, KPTV-Fox and KGW as the team’s TV partners, with KXTG-FM and KWBY-AM to serve as its radio partners for the club’s inaugural season in MLS. Root Sports will be the new identity for FSN Northwest after a rebranding on April 1.
The NHL Fan Fair at the convention center drew hockey fans and dollars in late January.
$11.4M spent during All-Star Weekend
The 2011 NHL All-Star Weekend in January generated an estimated $11.4 million in direct visitor spending for Raleigh and Wake County, according to the Greater Raleigh Convention and Visitors Bureau. The weekend also produced $49 million in media value for greater Raleigh, according to analytics group Meltwater News.
Quaker State titling Cup Series race
Quaker State will be the title sponsor of the first NASCAR Sprint Cup Series event at Kentucky Speedway later this year. The Quaker State 400 on July 9 will mark the first race held at a new track on the NASCAR Sprint Cup Series schedule since 2001.
VIRGINIA BEACH, VA.
UFL team taps New Era Tickets
New Era Tickets was awarded the contract to supply ticketing services to the new UFL franchise, the Virginia Destroyers. New Era will supply ticketing services and access control at the newly refurbished Virginia Beach Sportsplex.
Caps’ season-ticket prices going up
The Washington Capitals sent out ticket invoices to season-ticket holders, revealing that prices are going up for the fourth straight year, according to a report in The Washington Post. For those renewing by the March 16 deadline, prices are up 4 percent to 21 percent. For those who sign up after March 16, prices are up 6 percent to 19 percent.
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