SBJ/March 21-27, 2011/People and Pop Culture
What I Like: John Brenkus, Creator & Host, ESPN’s ‘Sport Science’; Co-CEO, BASE Productions
Published March 21, 2011, Page 18
■ An insight: “Good” is a word that you use when something isn’t “great.”
■ An influential person in my career: Ted Leonsis. A truly inspirational billionaire.
■ An out-of-the-box idea: Raising the basket in the NBA to 11 feet to bring the sport back in line with how it was originally conceived.
■ A timeless idea: Love conquers all.
■ A business deal: Sports, anyone?
■ A sports facility: Staples Center.
■ A sports event: There’s nothing like the Super Bowl.
■ A strategy: Never reveal your strategy (that’s a legit strategy).
■ A hire: Bruce Boudreau, Washington Capitals head coach.
■ A brand: Specialized bikes for triathlons and TaylorMade golf clubs.
■ A trend: Baseball is fading and the NFL continues to grow … how big can it get?
■ A story that bears watching: The “concussion” debate in the NFL … not sure how serious we are as a society about this issue.
■ An idea or invention I wish I had thought of: YouTube.
■ A fantasy job: I have my fantasy job! Honestly, doesn’t get better than hosting “Sport Science.”
What I Like About …
■ My job: Getting to work with the greatest athletes on the planet and being able to put them to the ultimate test.
■ Sports: It brings everyone together.
■ Sports business: Being involved with something that is so precious to rabid fans in every sport.
■ Sports media: Being able to reach a worldwide audience and spreading cool information about a topic people genuinely care about.
■ Sports technology: The more technology advances, the more the leagues have to regulate the game.
■ Competing: Pushing yourself to the absolute limit.
■ The future (or direction) of sports business: It’s alive and well.
■ Sports fans: Ever wonder why fans care so much? Doesn’t matter why … they just do. It’s in their blood!
What I Would Like To …
■ Change: Nasty people trying to knock others down just because they made it to the top.
■ Change in what I do: Trying to be more vocally positive.
■ See: A perfect NFL season.
■ See more of in sports: Sportsmanship. Seriously. I don’t want any professional athlete to do something I wouldn’t want my kids to do.
■ See more of in sports business: Can always use more money, right?
■ See less of in sports: Arguing with the refs. Seems silly. Play the game!
■ See less of in sports business: Arguing with me. Seriously. Play the game!
What I Don’t Like …
■ Pet peeve: Nasty people.
■ In sports: Nasty people.
■ In business: Nasty people.
■ About sports fans: Sometimes they can be nasty!
What I Like …
■ People: I love my family! My wife is the most amazing person I know, and my kids just blow me away!
■ That would surprise those who know me: I don’t drink alcohol or caffeine. I’ve never done any drugs of any kind. My high-octane style makes people wonder how I can be on “11” all the time, but it’s the truth. I just love life!
■ About myself: I love creating something from nothing. It’s incredibly rewarding to manifest a thought by making a profitable business!
■ Heroes: My mom and dad. Tough as nails, but tender with their love. Somehow, I feel like they got it right!
■ Players: Larry Fitzgerald. Truly a class act, and incredibly talented.
■ City: Los Angeles. How can you not love 75 and sunny!
■ Possession: My Prius. I love driving an inexpensive, sensible car!
■ Time of year: Summer. I love to sweat!
■ Music: My favorite band these days is One Eskimo. Check them out!
■ Books: “Born to Run,” “Talent Is Overrated.”
■ Magazine: ESPN The Magazine.
■ Hobbies: Ironman Triathlons.
■ Movies: “127 Hours”! My favorite film of the year. Also, anything Christopher Nolan does.
■ TV: My TV is parked on ESPN.
■ Concerts: Kings of Leon, Coldplay.
■ Artist: Dali.
■ Vacation spots: The Big Island! Breckenridge, Colo.
■ Aftershave: They all smell funny to me.
■ Quote: That which does not kill you makes you stronger.