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SBJ/March 21-27, 2011/Forty Under 40
Forty Under 40
Published March 21, 2011, Page 47A
One of Evans’ biggest clients is GM, which had a big presence at this year’s game with several in-game spots. It also sponsored the postgame show and the episode of “Glee” that followed the Super Bowl telecast.
GM was looking for a way to incorporate a robot it co-designed with NASA engineers into its ads. What followed was a series of conference calls — “there must have been at least 50,” Evans said — between Fox’s production team and GM. Eventually, it led to an on-air pregame spot with Howie Long — a GM pitchman — introducing two GM cars and interacting with the robot, known as Robonaut 2.
“You’d be surprised to know how many conference calls I was on for a minute-and-a-half feature on Sunday,” Evans said. “When you’re a sales guy, you don’t expect to have to deal with things like that.”
Evans sells across all of Fox’s sporting events, though his main responsibility over the past several years has been selling the broadcaster’s MLB schedule.
But he always brings the same kind of deft touch that he showed with GM to other clients and other sports. It’s a way of doing business that has won Evans a lot of fans from the ad-buying community.
“Mark has the unique ability to place himself in the client’s shoes and sweats the details that, in the end, result in our brands and our company as a whole being extremely satisfied,” said Mark Wright, vice president of media, sports and entertainment marketing for Anheuser-Busch.
“He is just one of those executives in this business that truly does get it.”
Title: Vice president, Fox Sports Sales
company: Fox Broadcasting Co.
Education: Gettysburg College, 1993
Family: Wife, Kim; son, Dylan (3)
Career: Started at McCann Erickson out of college; has been with Fox for 16-plus years
Last vacation: New Braunfels, Texas
What's on your iPod: Pearl Jam, Rolling Stones, Nick Drake
||Guilty pleasure: Playing my son’s video games
Best stress release: Working out
Pet Peeve: Couples sitting on the same side of a booth in a restaurant
Greatest achievement: My family
Greatest disappointment: My father passing before he was able to meet my wife and son
Fantasy job: Center fielder for the New York Yankees