SBJ/February 28 - March 6, 2011/People and Pop Culture

Bick sees big potential at Big Lead Sports

Bick
Age:
36
New title: Executive vice president of sales, Big Lead Sports
Previous title: Director of sales, Fox Sports Digital Media
First job: Errand boy and cashier clerk at New Dollar Dry Cleaners
College education: Bachelor of Arts, political science, New York University (1996)
Resides: Stamford, Conn., with wife Carla and sons David and Drew
Grew up: Stamford, Conn.
Executive most admired: My late father, David Bick. He started out as a city planner, which evolved over time into commercial real estate investment and development.
Brand most admired: Under Armour
Favorite vacation spot: Kauai, Hawaii
Last book read: “Decision Points,” by George W. Bush
Favorite movie: “Goodfellas”

Jordan Bick has joined Big Lead Sports as executive vice president of sales, a new position for the company, after 4 1/2 years with Fox Sports Digital Media. Fantasy Sports Ventures acquired the independent blog last June and now has more than 600 sites in its network. Bick spoke with staff writer Brandon McClung.

What will be the biggest challenge in your new position?
Building a team that’s going to take a challenger brand in a very competitive market and penetrate and influence the minds of digital media buyers across the country. There’s already been a lot of great work going on by talented people on the sales and product side for the last four-plus years. It’s my job now to provide the leadership and structure needed on the sales end to get us to the next level. And when this is combined with numerous new efforts under way on the brand and product … we will win. I’m beyond excited.

What is the biggest risk you’ve taken in your career?
Leaving the comfort of a prodigious brand and the infrastructure of giant company for an entrepreneurial enterprise. So, and in every positive and committed sense, right now.

What is your biggest professional accomplishment?
It’s coming. See question No. 1 above — when that is achieved.

What career advice do you have for people wanting into the sports industry?
Have a mentor, and if you don’t have one, seek one. Rely less on the fact that sports is a cool place to spend a career, and more on the intangible character traits like work ethic, determination and trustworthiness that drive a person to succeed.

What is one story you are continuing to watch in the sports world today?
How digital sports and social media continue to evolve and intersect before our eyes. Every male-oriented brand is trying to figure out how to maximize both spaces at once; every sports publisher is trying to figure out and create a compelling and intertwining product. Nobody knows yet. It’s fun.

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