NFL Net finds good spot for new shows Omaha Steaks sees sizzle in reality show Women staying tuned to NFL Sports Media: Networks keen on “TNF” The Lefton Report: Data on tap Guinness renews soccer tourney deal Home for MLB Net morning show NHL teams go solar Daily fantasy goes big Cano to be ambassador for HTC
SBJ/February 21-27, 2010/Olympics
NBC and USOC sign TD Ameritrade for London
Published February 21, 2011, Page 4
TD Ameritrade’s media buyer, MediaVest, worked on the sale with NBC and Rob Prazmark’s 21 Marketing, which is under contract to represent the USOC in the joint marketing effort. The deal builds on the NBC ad sales team’s recent momentum around the London Games. It recently closed the auto category by signing an exclusive domestic advertising deal with General Motors and exclusive foreign automotive deal with BMW.