Sports Media: ‘PTI’ at 15 Fanatics-UA to field MLB jerseys in 2020 The Lefton Report: NBA sponsors tip off The value of recycled naming rights Is Leonsis’ deal the new model? The Lefton Report: A-B raises a Khan Sports Media: Glimpse of future USOC works to ramp up college connection Breeders’ Cup signs Aston Martin Shared goals: EA Sports, MLS renew deal
SBJ/February 21-27, 2010/Olympics
NBC and USOC sign TD Ameritrade for London
Published February 21, 2011, Page 4
TD Ameritrade’s media buyer, MediaVest, worked on the sale with NBC and Rob Prazmark’s 21 Marketing, which is under contract to represent the USOC in the joint marketing effort. The deal builds on the NBC ad sales team’s recent momentum around the London Games. It recently closed the auto category by signing an exclusive domestic advertising deal with General Motors and exclusive foreign automotive deal with BMW.