Raycom’s Haines is signing off Will USOC give nonsponsors break? Fox keeps Mavs in RSN family Lublin has passion for IMG College role The Lefton Report: Jets fan gets ‘Up’ No ESPN archive of Germany-France game ESPN hires Good Karma Brands No harm seen to Paris 2024 bid New site likely for LA Olympic Village Sports Media: Big Ten rights race
SBJ/February 21-27, 2010/Olympics
NBC and USOC sign TD Ameritrade for London
Published February 21, 2011, Page 4
TD Ameritrade’s media buyer, MediaVest, worked on the sale with NBC and Rob Prazmark’s 21 Marketing, which is under contract to represent the USOC in the joint marketing effort. The deal builds on the NBC ad sales team’s recent momentum around the London Games. It recently closed the auto category by signing an exclusive domestic advertising deal with General Motors and exclusive foreign automotive deal with BMW.