ESPN settles in atop digital rankings AutoTrader.com renews with NBA The Lefton Report: Austin in tune Caps look for early renewal of TV deal PowerBar narrows sponsorship focus King out to make Adidas swift of foot Sponsor Loyalty: PGA Tour Turner events to open NBA season Breeders’ Cup looks to extend Vegas reach Reaching the interactive fan
Upcoming Conferences and Events
SBJ/February 21-27, 2010/Olympics
NBC and USOC sign TD Ameritrade for London
Published February 21, 2011, Page 4
TD Ameritrade’s media buyer, MediaVest, worked on the sale with NBC and Rob Prazmark’s 21 Marketing, which is under contract to represent the USOC in the joint marketing effort. The deal builds on the NBC ad sales team’s recent momentum around the London Games. It recently closed the auto category by signing an exclusive domestic advertising deal with General Motors and exclusive foreign automotive deal with BMW.