The Lefton Report: Playing it Safelite Fanatics' new era of racetrack retail CAA to title sponsor 2016 World Congress Sherwin-Williams signs with IndyCar Sports Media: Shanks goes hands-off Blackhawks stay hot in hot market Westminster moving dog show to Fox’s FS1 AVP adds Jaybird, Rakuten Pan Am Games provide small taste of Rio NBC readies year-out efforts for Games
SBJ/February 21-27, 2010/Olympics
NBC and USOC sign TD Ameritrade for London
Published February 21, 2011, Page 4
TD Ameritrade’s media buyer, MediaVest, worked on the sale with NBC and Rob Prazmark’s 21 Marketing, which is under contract to represent the USOC in the joint marketing effort. The deal builds on the NBC ad sales team’s recent momentum around the London Games. It recently closed the auto category by signing an exclusive domestic advertising deal with General Motors and exclusive foreign automotive deal with BMW.