‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/Feb. 14-20, 2011/People and Pop CulturePrint All
Minor League Baseball hired Rusty Morris as manager of creative services and Sheryl Hamilton as a receptionist.
Chicago White Sox senior director of corporate partnerships Jim Muno resigned from his position, but will continue selling White Sox corporate sponsorships as an external sales executive.
The Class AAA Pacific Coast League’s Oklahoma City RedHawks hired J.P. Shadrick as director of media relations and broadcasting and play-by-play announcer. Shadrick was play-by-play announcer for the Class AA Southern League’s Jacksonville Suns.
The Class A Midwest League’s Bowling Green (Ky.) Hot Rods named Ryan Gates general manager. Gates was general manager for the independent Frontier League’s Lake Erie (Ohio) Crushers.
Baseball Factory hired Ryan Schweikert as a player development coordinator.
The Harlem Globetrotters hired Angela Leaney as executive vice president of brand marketing. Leaney was chief marketing officer for Newsweek.
The Big 12 Conference promoted Bob Burda to associate commissioner for communications, Ed Stewart to associate commissioner for football and student services, Keri Boyce to assistant commissioner for compliance and Neesha Quinn to assistant business manager, and hired David Flores as assistant commissioner for governance and academics. Flores was director of student-athlete services at Texas State University.
National Association of Collegiate Directors of Athletics Executive Director Mike Cleary will step down, effective July 1. Deputy Executive Director Bob Vecchione will then become executive director. Also, Ryan Virtue was hired as assistant administrator and association liaison.
Colgate University promoted Ann-Marie Guglieri to associate athletic director for compliance and Jamie Mitchell to assistant athletic director.
The U.S. Military Academy named Boo Corrigan athletic director. Corrigan was senior associate athletic director for external affairs at Duke University.
The University of North Carolina promoted Amy Herman to associate athletic director for compliance.
Pace University Athletic Director Joseph O’Donnell will retire, effective May 31.
Las Vegas Motor Speedway hired Kevin Camper as senior vice president of sales and marketing. Camper was chief partnership and sales officer for Professional Bull Riders Inc.
Watkins Glen International promoted Brett Powell to senior director of marketing and fan experience, Ryan Lake to senior manager of public relations and Mike Eckert to senior account executive.
The Golf Course Superintendents Association of America named Rhett Evans chief executive officer.
The NHL named former player Rob Blake a manager in its hockey operations department.
Momentum Worldwide hired Josh Tavlin as executive creative director of the company’s New York operation. Tavlin was senior vice president and group creative director for Ogilvy.
Home Team Marketing hired Andrea Essig as an administrative assistant in its Cleveland office.
Front Row Marketing Services promoted Eric Smallwood to senior vice president.
IMG hired James Robinson as managing director of IMG Challenger World. Robinson was commercial director for Upsulot Sports UK, and will be based at the IMG regional headquarters in London.
Comcast SportsNet Mid-Atlantic named Ray Frager managing editor for the network’s digital media portfolio. Frager was a web content producer and editor for FoxSports.com.
Horizon Media hired Daniel Parise as an account director in the sports marketing division. Parise was business development marketing director for eFashionSolutions.
IMG College hired Shelby Wright as director of training and development events based in its Atlanta office, John Burt as general manager at Florida A&M University, Phil Carden as an account executive with the Ohio Sports Network at Ohio University, Alexa Smith as director of operations for Georgia Sports
Turner Sports hired Paul Volen as vice president and general manager for SI Digital. Volen was vice president of business development and operations for new media for the PGA Tour.
The American Le Mans Series hired Erin Cechal as director of public relations and media
Major League Soccer and Soccer United Marketing promoted Jen Maurillo to vice president of special events, Susie DeFrancis to senior director of human resources and administration, Marisabel Munoz to senior director of international communications, Larry Tiscornia to senior director of broadcasting, Marco Liceaga to director of business development for SUM International, Chris Bettin to director of product development and club services for MLS Digital, Thibault Chevillard to creative director, Sean Dennison to director of corporate communications, Jason Saghini to director of video content for MLS Digital, Alexandra Rieben to manager of special events, Tim Ritcey to account manager for MLS Digital Properties, Johanna Rojas to manager of broadcasting, Casey Romany to manager of partnership marketing, Luis Rodriguez to account executive for business development, Edwin Fernandez to staff accountant; and hired Carlos Rodriguez as a video editor, David Scholl as an accounting coordinator and Meredith Krill as a financial analyst.
The Adidas Group promoted Harm Ohlmeyer to chief e-commerce officer, effective April 1, and Colin Currie to managing director, Greater China.
AEG hired Todd Sims as senior vice president of digital.
All around Super Bowl XLV
KEVIN KOSKI / NFLPA
NFL Commissioner Roger Goodell (left) and NFLPA Executive Director DeMaurice Smith at the NFL Players Pulse Awards.
THOMAS HEGGANS JR.
The Wharton Sports Business Initiative and the Wharton Alumni Club of Dallas played host to a discussion on the “State of Business of Football” on Feb. 4 at Old Red Courthouse and Museum in downtown Dallas. From left: alumni chapter President Stacie Hyatt; WSBI Managing Director Derrick Heggans; Andrew Brandt, Wharton lecturer and former VP, Green Bay Packers; Professor Jeremi Duru of Temple University and the Fritz Pollard Alliance; SportsFanLive founder and president David Katz; Buffalo Bills SVP of business development Bruce Popko; moderator and Wharton professor Kenneth Shropshire; and Mori Taheripour of WSBI.
COURTESY OF HOWARD NUCHOW
With President George W. Bush and wife Laura at the game were co-heads of CAA Sports Michael Levine (left) and Howard Nuchow.
GENESCO SPORTS ENTERPRISES
At the NFL’s Inner Circle Tailgate Party before the game (from left): Berkshire-Hathaway CEO Warren Buffett, Genesco Sports Enterprises CEO John Tatum and actor Harrison Ford.
THE GIVING BACK FUND
Actress Hilary Swank and Marc Pollick, president and founder of The Giving Back Fund, at the fund’s third annual Big Game Big Give event. The two-time Academy Award winner hosted the Dallas event at the private estate of Phil Romano on Feb. 5.
Synergy Events VP of brand experience Tim Heath won this year’s SBD/SBJ Super Bowl Pick ‘Em. Heath beat 140 other entries by picking Packers over Steelers 31-26, Aaron Rodgers as MVP and Doritos toppping USA Today’s Ad Meter.
Golf Channel greetings
MARK ASHMAN / GOLF CHANNEL
Golf Channel reporter Kelly Tilghman (right) moderates a Q&A session with NBC Sports Cable Group President Mark Lazarus (left) and new Golf Channel President Mike McCarley at an introductory function for all Golf Channel employees at Hard Rock Live Orlando on Feb. 2.
Sports Forum in Louisville
CHRISTY SEAVER / NATIONAL SPORTS FORUM
Churchill Downs President and CEO Bob Evans addresses attendees of the National Sports Forum during the Budweiser Gala at Churchill Downs in Louisville on Feb. 1.
CHRISTY SEAVER / NATIONAL SPORTS FORUM
Rich Gutierrez (left) of Budweiser and NSF President Ron Seaver (right) present Kathy Schwab (second from left), Billy Friess, and Caitlin Moyer of the Milwaukee Brewers with the Sammy Award for best in print advertising.
CHRISTY SEAVER / NATIONAL SPORTS FORUM
Nine teams of sports business master’s students participated in the fifth annual NSF Case Cup Competition at the National Sports Forum in Louisville, Ky. Each team studied using the local Muhammad Ali Center and delivered a 20-minute presentation. The University of Louisville’s team was named champion.
NASCAR team owner Richard Childress thrust his hands in the pockets of his black jeans and surveyed his office on a morning in late January. "This is me," Childress says. "If I'm bringing someone in here to talk about racing or whatever, I want them to be in my environment. I don't mean to intimidate them, but I want them to understand who's in charge."
Childress' office is like no other in racing and he prefers it that way. He differentiates himself from his peers in the sport by decorating his office with taxidermy animals he's hunted, Western art he's collected and wine from his vineyard. "If you bring them in and there's a bunch of trophies, it's just another racing office," Childress says. "Each one of these things means something to me. It hasn't helped with a business deal, but when you're making a point to someone, I think it helps."
1. A paw print from a grizzly bear Childress shot in 1987; 2. Cheerios box featuring Childress that partner General Mills gave him; 3. One of two bobcats that flank his desk; 4. Childress with his grandsons, Austin and Ty.
5. A Marco Polo sheep shot near Afghanistan; 6. Childress gives sponsors a special edition wine from his vineyard every year; 7. The antler was found on his property in Montana; the rifle commemorates the No. 29 team; 8. Childress shot this lion in Tanzania in 1995.
A Louisville Slugger bat commemorating Kevin Harvick's 2007 Daytona 500 victory. As a car owner, Childress has won the Daytona 500 twice and the Winston Cup six times. Childress collects Western art for both his home and office. He owns pieces by G. Harvey, Joe Beeler and other famous Western artists.
This rifle, being held up by a unique gun rack, was given to Childress by a longtime friend after he won his first Winston Cup championship with Dale Earnhardt in 1986. During a hunting trip in Texas, Dale Earnhardt first saw this buck (left) and planned to shoot it, but Childress beat him to it. "He was not very happy with me." Childress keeps a memento of each team sponsor in his office, including a die-cast of Clint Bowyer's RCR car (left); pins show the different places Childress has traveled and hunted.