Lublin has passion for IMG College role The Lefton Report: Jets fan gets ‘Up’ PCG-SDM raises $1M for holding company Group aims to pair pros, sponsors Ticketmaster analytics evolves into Blue A-B/Miller deal good or bad for sports? The Lefton Report: Pepsi out at Citi Toy firm makes NASCAR play Engine Shop on the move A-B goes deep with NFL
SBJ/Feb. 7-13, 2011/Marketing and Sponsorship
Price on founding deals averages $10M
Published February 7, 2011, Page 28
AEG is already in talks with a potential financial services partner for Farmers Field, and has used the same stadium-themed condo at the Ritz-Carlton that it set up for the Farmers pitch.
“We’re trying to lock that category down for the purpose of filling in the financing piece of the stadium and our pro forma,” said Tim Leiweke, AEG’s CEO and president. “We’re in a unique situation here. They’re chasing us, and everybody is excited about where we’re headed here.”