ANC hires Kerepesi from Pac-12 Networks USOC expects biggest retail Games ever Hyundai rolls into PGA Tour event The Lefton Report: Shaq and The General ‘No shortage’ of stars for U.S. hoops Team offers guaranteed media impressions The Lefton Report: Rising water CAA unit now MLB hospitality partner With Sprint’s exit, tracks check Vision USGA signs Dick’s for Open partnership
SBJ/Feb. 7-13, 2011/Marketing and Sponsorship
Price on founding deals averages $10M
Published February 7, 2011, Page 28
AEG is already in talks with a potential financial services partner for Farmers Field, and has used the same stadium-themed condo at the Ritz-Carlton that it set up for the Farmers pitch.
“We’re trying to lock that category down for the purpose of filling in the financing piece of the stadium and our pro forma,” said Tim Leiweke, AEG’s CEO and president. “We’re in a unique situation here. They’re chasing us, and everybody is excited about where we’re headed here.”