NHL brings doughnuts, signs Dunkin’ deal Group builds platform for hockey award Lefton Report: CAA Sports joins search BCBS’s game-day formula Bush’s beans added to MiLB’s roster Earnhardt open to career in broadcasting Yormark, Cooper form naming-rights venture Snickers renews WrestleMania deal Xfinity: NASCAR deal shows benefits Bubbly brand will celebrate with Bolt
SBJ/Feb. 7-13, 2011/Marketing and Sponsorship
Price on founding deals averages $10M
Published February 7, 2011, Page 28
AEG is already in talks with a potential financial services partner for Farmers Field, and has used the same stadium-themed condo at the Ritz-Carlton that it set up for the Farmers pitch.
“We’re trying to lock that category down for the purpose of filling in the financing piece of the stadium and our pro forma,” said Tim Leiweke, AEG’s CEO and president. “We’re in a unique situation here. They’re chasing us, and everybody is excited about where we’re headed here.”