Emirates to sponsor USA Rugby series How Rubin is rocking sports licensing Lefton Report: Awaiting Intel NASCAR fills jet, construction categories Teams with drink sponsors weigh options Gatorade’s NBA D-League a boon for R&D Monster sprints to the start NFL sponsor sales begin in earnest Jack Daniel’s in lineup for NBA ASG Deal brings Ingenuity on board for ISC
SBJ/Feb. 7-13, 2011/Marketing and Sponsorship
Price on founding deals averages $10M
Published February 7, 2011, Page 28
AEG is already in talks with a potential financial services partner for Farmers Field, and has used the same stadium-themed condo at the Ritz-Carlton that it set up for the Farmers pitch.
“We’re trying to lock that category down for the purpose of filling in the financing piece of the stadium and our pro forma,” said Tim Leiweke, AEG’s CEO and president. “We’re in a unique situation here. They’re chasing us, and everybody is excited about where we’re headed here.”