Tweets lead to Cheesecake Factory deal Social media index devoted to sports Adidas opens prototype in China Stryker strikes PGA Tour marketing deal The Lefton Report Wood sticks make an impact in lacrosse Unilever to sponsor U.S. soccer teams WMG opens Dubai office CAA acquires hospitality company FanConnect, IMG College reconnect
Upcoming Conferences and Events
SBJ/Feb. 7-13, 2011/Marketing and Sponsorship
Price on founding deals averages $10M
Published February 7, 2011, Page 28
AEG is already in talks with a potential financial services partner for Farmers Field, and has used the same stadium-themed condo at the Ritz-Carlton that it set up for the Farmers pitch.
“We’re trying to lock that category down for the purpose of filling in the financing piece of the stadium and our pro forma,” said Tim Leiweke, AEG’s CEO and president. “We’re in a unique situation here. They’re chasing us, and everybody is excited about where we’re headed here.”