Keeper of the Cup has a Fit in campaign PGA Tour signs Tempur-Pedic Poulter puts experience to work Sentient Jet returns to Breeders’ Cup Bridgestone likes TOP’s global reach Lucas Oil extends series deal U.S. Soccer: Big goals Bouchard becomes face of Coke in Canada Former Turner exec D’Alba goes to IMG Blimp became an MVP in quake coverage
Upcoming Conferences and Events
SBJ/Feb. 7-13, 2011/Marketing and Sponsorship
Price on founding deals averages $10M
Published February 7, 2011, Page 28
AEG is already in talks with a potential financial services partner for Farmers Field, and has used the same stadium-themed condo at the Ritz-Carlton that it set up for the Farmers pitch.
“We’re trying to lock that category down for the purpose of filling in the financing piece of the stadium and our pro forma,” said Tim Leiweke, AEG’s CEO and president. “We’re in a unique situation here. They’re chasing us, and everybody is excited about where we’re headed here.”