Shiffrin heats up sponsor market First Look podcast: Wal-Mart, 10th SBAs Wal-Mart goes big ServiceMaster joins MiLB sponsor roster Holograms produce real results in sports Logano driving off-track studio concept Lefton Report: Pepsi challenge Lefton Report: Retail hand-wringing Toyota first in-ice sponsor of Knights Etihad renews MLS deal, plans content
SBJ/Feb. 7-13, 2011/Marketing and Sponsorship
Price on founding deals averages $10M
Published February 7, 2011, Page 28
AEG is already in talks with a potential financial services partner for Farmers Field, and has used the same stadium-themed condo at the Ritz-Carlton that it set up for the Farmers pitch.
“We’re trying to lock that category down for the purpose of filling in the financing piece of the stadium and our pro forma,” said Tim Leiweke, AEG’s CEO and president. “We’re in a unique situation here. They’re chasing us, and everybody is excited about where we’re headed here.”