Sherwin-Williams signs with IndyCar The Lefton Report: Playing it Safelite Fanatics' new era of racetrack retail CAA to title sponsor 2016 World Congress AVP adds Jaybird, Rakuten Blackhawks stay hot in hot market Sponsorship executive Wright leaving MLS Serena Williams can close sponsor gap Emirates to replace Corona at ATP Company Watch: 5.11 Tactical
SBJ/Feb. 7-13, 2011/Marketing and Sponsorship
Price on founding deals averages $10M
Published February 7, 2011, Page 28
AEG is already in talks with a potential financial services partner for Farmers Field, and has used the same stadium-themed condo at the Ritz-Carlton that it set up for the Farmers pitch.
“We’re trying to lock that category down for the purpose of filling in the financing piece of the stadium and our pro forma,” said Tim Leiweke, AEG’s CEO and president. “We’re in a unique situation here. They’re chasing us, and everybody is excited about where we’re headed here.”