Hoops tournament adds presenting sponsor StubHub makes a big move Virtual ad effort at hockey’s World Cup The Lefton Report: Suit up M&M’s celebrates NASCAR milestone SMI tracks roll out rewards program Retailers betting on Broncos Merch sales expected to set record Sponsors go deep on activation Elite firm helping with Symmonds’ suit
SBJ/Feb. 7-13, 2011/Marketing and Sponsorship
Price on founding deals averages $10M
Published February 7, 2011, Page 28
AEG is already in talks with a potential financial services partner for Farmers Field, and has used the same stadium-themed condo at the Ritz-Carlton that it set up for the Farmers pitch.
“We’re trying to lock that category down for the purpose of filling in the financing piece of the stadium and our pro forma,” said Tim Leiweke, AEG’s CEO and president. “We’re in a unique situation here. They’re chasing us, and everybody is excited about where we’re headed here.”