Company Watch: Whoop TaylorMade adds top young players The Lefton Report: Break the Link LVMS steps up multicultural efforts Suarez links NASCAR to Hispanics Longer restart zones create ad inventory A-B pours it on with NFL team logo cans Company Watch: Outerstuff MVPIndex finds home in NASCAR social mix The Lefton Report: Premier activation
SBJ/Feb. 7-13, 2011/Marketing and Sponsorship
Price on founding deals averages $10M
Published February 7, 2011, Page 28
AEG is already in talks with a potential financial services partner for Farmers Field, and has used the same stadium-themed condo at the Ritz-Carlton that it set up for the Farmers pitch.
“We’re trying to lock that category down for the purpose of filling in the financing piece of the stadium and our pro forma,” said Tim Leiweke, AEG’s CEO and president. “We’re in a unique situation here. They’re chasing us, and everybody is excited about where we’re headed here.”