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SBJ/Feb. 7-13, 2011/In Depth
YinzCam application offers stats, replays
Published February 7, 2011, Page 16
YinzCam is free for fans to download and use.
“I’ve spent my life working in technology but I’m a nobody in the sports industry,” Narasimhan said. “The fact that the Penguins [gave] me my first break in hockey and the Patriots in football, those are things that give me goose bumps.”
YinzCam made its debut in Mellon Arena, and the Penguins liked the service enough to incorporate YinzCam’s servers and wireless technology at new Consol Energy Center. The team sold presenting sponsorship rights to Verizon, and the new arena features YinzCam coverage in the entire seating area as well as touch screens in the concourse and all 66 luxury suites. The service required a mid-six-figure investment from the club that covered the technology costs as well as the installation of cameras. The application is free for fans to download and use.
Pittsburgh’s YinzCam also provides closed captioning for hearing-impaired fans and the live high-definition radio broadcast.
“The feedback has been incredibly positive,” said David Peart, Penguins vice president. “It gives you that personal control over your game experience.”