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SBJ/Feb. 7-13, 2011/In Depth
FanVision eyes smartphone expansion
Published February 7, 2011, Page 19
The company additionally is making inroads into the collegiate sports market, signing deals to get FanVision units into schools such as the University of Miami and University of Michigan for use with their football programs. More recently, the technology was used at the BCS national championship game at University of Phoenix Stadium, which also is home to the Arizona Cardinals, another NFL FanVision client.
Fans typically pay about $199 initially to obtain the FanVision handheld unit and to cover the first season’s games. Subsequent seasons are substantially less expensive since the fan has already paid for the hardware. The devices incorporate an advertising model that teams can sell against to generate revenue.
Now under development is a version of FanVision that works on users’ smartphones. The mobile application would represent a slightly streamlined version of the FanVision technology, while its dedicated units will likely remain the flagship version.