SBJ/Jan. 31-Feb. 6, 2011/Labor and Agents

Marketing agent Zucker signs multiyear deal to stay at IMG

Liz Mullen
Alan Zucker
, longtime IMG marketing agent to a number of sports superstars, including brother NFL quarterbacks Peyton and Eli Manning, has signed a new multiyear deal to stay at IMG.

Zucker, who joined IMG in 1996, has been promoted to senior vice president of clients and managing director of talent marketing. In his new position, Zucker, who formerly held the title vice president, talent marketing, will assist Sandy Montag, IMG senior corporate vice president, in finding marketing opportunities for IMG’s clients throughout all of its divisions, including broadcasting, coaching and speakers. He also will continue to run the day-to-day operations for IMG’s talent marketing division and represent his clients.
Zucker’s clients include the Oreo-eating Mannings.

In addition to the Mannings, Zucker’s clients include New York Jets running back LaDainian Tomlinson, IndyCar and NASCAR driver Danica Patrick, Minnesota Twins catcher Joe Mauer, Detroit Lions quarterback Matthew Stafford, hall of fame quarterback Joe Montana, broadcaster Jim Nantz, and quarterback turned broadcaster Archie Manning, Peyton and Eli’s father.

Montag and Zucker would not discuss the details of Zucker’s new contract, but Montag did say, “I am sure any sports and entertainment company would love to have Alan, but there was never a doubt in my mind that Alan would continue at IMG and be part of our long-term plan.”

Zucker started in IMG’s women’s tennis division and worked with sports icon Billie Jean King as one of his first clients. Later he worked for former IMG agent Tom Condon, now at CAA Football.

“Tom Condon was just getting started [at IMG] and he was kind enough to let me market his players,” Zucker said. His first NFL client was former Chicago Bears wide receiver Curtis Conway. Condon was pleased with his work and allowed him to work with other clients, Zucker said, including the Manning brothers.

Montag said that Zucker, in his new position, can help the marketing and client divisions throughout IMG grow.
“There is no one who works harder,” Montag said of Zucker. “He is smart and always thinking about what is in the best interest of the clients. He is a tough but fair negotiator, and he has tremendous contacts in corporate America.”
TODD TAKES CONSULTING ROLE: Ian Todd, a longtime IMG employee who rejoined the company in 2007 after working at Nike, is now a consultant to IMG. “Ian Todd, at his request, is now a consultant to IMG and is as involved in the day-to-day operations of our business as he has always been,” said IMG spokesman Jim Gallagher.

Todd was one of IMG’s first employees, joining that company in 1971, but he left in 1998 to join Nike as its top sports marketing executive.

IMG SIGNS MIKE BREEN: IMG has signed ESPN/ABC NBA announcer Mike Breen for representation. Breen also calls New York Knicks games for MSG.

“Mike Breen is one of the great play-by-play broadcasters of NBA basketball, not only for the New York Knicks, but also nationally for ESPN and ABC, and IMG is thrilled to partner with him,” said IMG’s Montag, who will represent Breen. IMG also represents ESPN/ABC NBA broadcasters Mark Jackson, Mike Tirico and Hubie Brown.

ATHLETES FIRST SIGNS LEINART, MILLER: Athletes First, the NFL rep firm run by agent David Dunn, has signed Houston Texans quarterback Matt Leinart for representation.

Athletes First also has signed expected first-round draft pick Von Miller, a linebacker from Texas A&M. Website had Miller ranked No. 11 last week.

Leinart was previously co-represented by CAA Football’s Condon and independent agent Chuck Price.
Said Price, of losing Leinart: “[I am] obviously disappointed because I spent six years close to Matt and I still feel he will be an excellent NFL quarterback.”

ARCENEAUX SIGNS INGRAM: NFL agent Rocky Arceneaux has signed Alabama running back Mark Ingram for representation in the draft. had Ingram ranked No. 15 last week.

Liz Mullen can be reached at Follow her on Twitter @SBJLizMullen.

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