SBJ/Jan. 31-Feb. 6, 2011/Coast to Coast

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  • Charlotte, Columbus in line for MLL

    MLL expansion set for 2 cities

    Major League Lacrosse is adding franchises in Charlotte and Columbus in 2012. The Charlotte franchise is expected to play its games at Memorial Stadium near downtown Charlotte. The Columbus franchise will play its home games at Crew Stadium, home of the MLS club. The current 12-game schedule for each MLL team will become a 14-game schedule beginning next year, when Charlotte and Columbus bring the league to eight teams. The 2011 MLL season starts May 14, with all six teams in action.

    ARLINGTON, VA.
    Marathon revamps online tools

    The Marine Corps Marathon launched a complete redesign of www.marinemarathon.com. The redesign features easier navigation; a social media offering; information about all MCM-organized running events, including the Marine Corps Historic Half marathon and the MCM Event Series; as well as registration, training and finish line information for this year’s featured Oct. 30 event.

    ATLANTA
    Suites, club seat prices going up

    The Georgia World Congress Authority last week agreed to raise ticket prices for Atlanta Falcons games at the Georgia Dome for season club seats and suites by 4 percent next season, according to a report in The Atlanta Journal-Constitution.

    Fox, Turner reach deal for Braves games
    Fox Sports South has entered into an agreement with Turner Broadcasting to assume production, advertising sales and outer-market distribution for Peachtree TV’s (WPCH-TV) 45 Atlanta Braves game telecasts. Fox Sports South will now be the production and advertising sales agent for all 150 Braves games televised on Fox Sports South, SportSouth, and Peachtree TV.

    Braves debut secure ticket exchange
    The Braves launched an online service at braves.com/sharedtickets to help prospective season-ticket holders find partners with whom they could share tickets and give current season-ticket holders a way to share and distribute their tickets. All contact between ticket owners and prospective partners is through the website, providing security to the transactions.

    Braves plan Civil Rights Game
    The Braves will host the Philadelphia Phillies in MLB’s fifth annual Civil Rights Game at Turner Field on May 15. The game is the culmination of four days of events designed to pay tribute to those who fought on and off the field for equal rights for all Americans. Cincinnati hosted the event the past two years after Memphis played host in 2007 and 2008.

    BOSTON
    Celtics foundation starts hoops program

    The Boston Celtics Shamrock Foundation is partnering with the Highland Street Foundation to launch the HighlandHoops program. The initiative, which aims to provide access to sporting events for nonprofit organizations, began last week in collaboration with the Mass Mentoring Partnership.

    SAM CRANSTON
    HOF-goers in Charlotte recently avoided the regular adult admission price of $19.95.
    CHARLOTTE

    NASCAR hall opens doors for free

    Close to 12,000 people visited the NASCAR Hall of Fame’s open house in January, a response that gives executives hope for attendance gains in the months ahead. For two hours each day over the course of a week, the hall of fame offered free admission. The promotion ran seven days and ended Jan. 18.





    CINCINNATI REDS
    The exhibit takes an in-depth look into the team’s road to the NL Central Division title.
    CINCINNATI

    Reds museum gets modern history

    A new exhibit highlighting the Cincinnati Reds’ 2010 NL Central Divisionchampionship season opened last week at the Cincinnati Reds Hall of Fame & Museum at Great American Ball Park. Items on display include Jay Bruce’s home run ball from the Sept. 28 “clinch” game, a champagne bottle from the clubhouse celebration, and game-used jerseys from every player and coach on the 2010 roster.

    FORT WORTH, TEXAS
    LiftMaster naming TMS garage area

    LiftMaster was named the official garage door opener of Texas Motor Speedway. LiftMaster will receive naming rights for the garage area that houses the cars, crews and equipment of the NASCAR Nationwide Series and Izod IndyCar Series. It is the first time a Texas Motor Speedway garage has been branded to this extent with a corporate identity.

    KANSAS CITY
    Royals affiliates to play Kauffman

    The Kansas City Royals’ Class AAA and Class AA affiliates, the Omaha Storm Chasers and Northwest Arkansas Naturals, will have an exhibition game after the MLB Royals-Los Angeles Angels afternoon game April 2 at Kauffman Stadium. Admission is free to all ticketed fans from the Royals-Angels game.

    LAS VEGAS
    On-campus football stadium proposed

    A proposed 40,000-seat domed football stadium at UNLV could be located just to the west of Thomas and Mack Center on campus, according to a report in the Las Vegas Review-Journal. A development plan for the project and a possible public-private partnership is scheduled to be presented to the school’s board of regents Feb. 11.

    MIAMI
    Heat to raise season-ticket prices

    The Miami Heat will raise season-ticket prices for next season but will offer discounts on postseason tickets this year to participating fans, according to a report in the South Florida Sun-Sentinel. The biggest increase will reportedly occur for upper-bowl seats, where tickets will jump anywhere from $7 to $10 a game. The greatest discount on 2011 playoff tickets is for fans who select the Heat Loyalty Renewal option in the ticketing campaign.

    LOS ANGELES
    Chivas USA to wear Corona Extra logo

    Chivas USA signed a multiyear agreement with Mexican beer maker Grupo Modelo to have the Corona Extra brand be the team’s presenting jersey sponsor. Corona Extra’s logo will appear on Chivas USA team gear and at The Home Depot Center, which the team splits with the Los Angeles Galaxy.

    LOUISVILLE, KY.
    Churchill Downs, MainGate partner

    MainGate and Churchill Downs formed a three-year partnership for MainGate to be an official licensee, handle official off-site retail locations and launch the new Kentucky Derby e-commerce website, KentuckyDerbyStore.com. MainGate plans to open multiple off-site retail locations in hotels throughout Louisville the week leading up to the Kentucky Derby.

    MILWAUKEE
    Brewers’ home opener lottery under way

    The Milwaukee Brewers began a lottery for tickets to their April 4 home opener and other marquee games in the 2011 season before the sale of individual tickets, according to a report in the Milwaukee Journal Sentinel. The offer, which continues through Feb. 15, includes single seats and obstructed view seating.

    NASHVILLE
    Nissan sponsoring marathon events

    Nissan signed on as the presenting sponsor of the 12th annual Country Music Marathon and Half Marathon, according to a report in The (Nashville) Tennessean. The races take place April 30 in Nashville. Nissan North America is headquartered in nearby Franklin, Tenn.

    NEW YORK

    MSG has new iPhone app

    Madison Square Garden launched a new iPhone application. The MSG Insider iPhone app includes a mobile concierge feature for MSG’s sports and entertainment venues. The free app also offers users directions, parking information, and suggestions for restaurants and bars. In addition, it features interactive interior maps with a seat locator and directions to the nearest rest rooms, ATMs, concessions and merchandise areas.

    Jets, SNY extend partnership
    SportsNet New York and the New York Jets extended their television and marketing partnership. The multiyear agreement calls for exclusive year-round, in-depth access to Jets players, coaches and front-office executives. In addition, SNY will continue to have the right to distribute Jets content via www.sny.tv.

    GARY BASSING
    Representatives from each organization pose with Magic CEO/Vice Chairman Bob Vander Weide (far left), and other team leaders.
    ORLANDO

    Old arena’s contents up for auction

    Heritage Global Partners will conduct a public auction of the contents of the old Amway Arena on Feb. 12. The auction will be staged via live webcast at www.hgpauction.com and on location at Amway Arena. A portion of the proceeds from the sale will benefit the Orlando Magic Youth Foundation.

    Fund presents $1M at Amway Center
    The Orlando Magic Youth Fund, a McCormick Foundation Fund, presented checks totaling $1 million to 19 grantee organizations from Central Florida recently. The NBA draft-style presentation was held Jan. 19 at the Amway Center.

    PHILADELPHIA
    Lax convention signs through 2014

    The Philadelphia Convention and Visitors Bureau signed a three-year contract to host the US Lacrosse annual convention at the Pennsylvania Convention Center through 2014. US Lacrosse, based in Baltimore, is the national governing body for men’s, women’s and youth lacrosse.

    Phillies upgrading scoreboard
    Citizens Bank Park will have the largest high-definition video board in the National League this season. The Philadelphia Phillies have entered into a partnership with Sony Electronics and Daktronics for a $10 million upgrade that’s three times larger than the ballpark’s old video board.

    PHOENIX
    ‘Fry’s 19th Hole’ joins golf crowd

    A new venue will greet PGA Tour fans at this week’s Waste Management Phoenix Open: The Fry’s 19th Hole on the Water. Located across the lake from the host course’s 18th fairway and open to the public, the area includes bleacher seating for thousands of fans and features an interactive zone with hitting stations, putting greens and professional instruction.

    PITTSBURGH
    Pirates to offer day-of-game pricing

    The Pittsburgh Pirates are introducing day-of-game pricing for 2011. The pricing will not affect season-ticket buyers, group ticket buyers or individual ticket buyers who purchase before the day of the game. Advanced tickets will be priced at $2 to $5 a ticket less than the day-of-game price.

    ST. LOUIS
    Marathon lands title sponsor

    Solutia will be the title sponsor of the inaugural Rock ’n’ Roll Marathon & 1/2 Marathon in St. Louis to benefit Team Activities for Special Kids. More than 15,000 runners are expected to participate in the races on Oct. 23.

    SYRACUSE
    Oneida sponsoring NLL All-Star Game

    The Oneida Indian Nation will serve as host and presenting sponsor of the National Lacrosse League’s 2011 All-Star Game at the Turning Stone Resort Casino in nearby Verona, N.Y., on Feb. 27. The game will be televised live nationally on Versus, part of a new broadcast agreement between the league and the network.

    TAMPA
    Lightning sign official sausage provider

    The Tampa Bay Lightning signed a multiyear deal for Kayem Foods to manufacture and distribute hot dogs and sausages at St. Pete Times Forum. The deal makes Kayem the official brand of franks and sausages for the team and arena.

    Send your Coast to Coast news to:
    CoastToCoast@sportsbusinessjournal.com or phone (704) 973-1436.

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