How distribution could work A different kind of labor leader UFC plans new digital net The Sit-Down: Dave Brandon Coors Light passes Bud for the lead In MLB's licensing spotlight Fox will sell for L.A. Coliseum ATP adding Michelob Ultra to U.S. nets Powdr buys ‘World of Adventure Sports’ From the Executive Editor
SBJ/Jan. 31-Feb. 6, 2011/Coast to CoastPrint All
MLL expansion set for 2 cities
Marathon revamps online tools
The Marine Corps Marathon launched a complete redesign of www.marinemarathon.com. The redesign features easier navigation; a social media offering; information about all MCM-organized running events, including the Marine Corps Historic Half marathon and the MCM Event Series; as well as registration, training and finish line information for this year’s featured Oct. 30 event.
Suites, club seat prices going up
The Georgia World Congress Authority last week agreed to raise ticket prices for Atlanta Falcons games at the Georgia Dome for season club seats and suites by 4 percent next season, according to a report in The Atlanta Journal-Constitution.
Fox, Turner reach deal for Braves games
Fox Sports South has entered into an agreement with Turner Broadcasting to assume production, advertising sales and outer-market distribution for Peachtree TV’s (WPCH-TV) 45 Atlanta Braves game telecasts. Fox Sports South will now be the production and advertising sales agent for all 150 Braves games televised on Fox Sports South, SportSouth, and Peachtree TV.
Braves debut secure ticket exchange
The Braves launched an online service at braves.com/sharedtickets to help prospective season-ticket holders find partners with whom they could share tickets and give current season-ticket holders a way to share and distribute their tickets. All contact between ticket owners and prospective partners is through the website, providing security to the transactions.
Braves plan Civil Rights Game
The Braves will host the Philadelphia Phillies in MLB’s fifth annual Civil Rights Game at Turner Field on May 15. The game is the culmination of four days of events designed to pay tribute to those who fought on and off the field for equal rights for all Americans. Cincinnati hosted the event the past two years after Memphis played host in 2007 and 2008.
Celtics foundation starts hoops program
The Boston Celtics Shamrock Foundation is partnering with the Highland Street Foundation to launch the HighlandHoops program. The initiative, which aims to provide access to sporting events for nonprofit organizations, began last week in collaboration with the Mass Mentoring Partnership.
HOF-goers in Charlotte recently avoided the regular adult admission price of $19.95.
NASCAR hall opens doors for free
Close to 12,000 people visited the NASCAR Hall of Fame’s open house in January, a response that gives executives hope for attendance gains in the months ahead. For two hours each day over the course of a week, the hall of fame offered free admission. The promotion ran seven days and ended Jan. 18.
The exhibit takes an in-depth look into the team’s road to the NL Central Division title.
Reds museum gets modern history
A new exhibit highlighting the Cincinnati Reds’ 2010 NL Central Divisionchampionship season opened last week at the Cincinnati Reds Hall of Fame & Museum at Great American Ball Park. Items on display include Jay Bruce’s home run ball from the Sept. 28 “clinch” game, a champagne bottle from the clubhouse celebration, and game-used jerseys from every player and coach on the 2010 roster.
FORT WORTH, TEXAS
LiftMaster naming TMS garage area
LiftMaster was named the official garage door opener of Texas Motor Speedway. LiftMaster will receive naming rights for the garage area that houses the cars, crews and equipment of the NASCAR Nationwide Series and Izod IndyCar Series. It is the first time a Texas Motor Speedway garage has been branded to this extent with a corporate identity.
Royals affiliates to play Kauffman
The Kansas City Royals’ Class AAA and Class AA affiliates, the Omaha Storm Chasers and Northwest Arkansas Naturals, will have an exhibition game after the MLB Royals-Los Angeles Angels afternoon game April 2 at Kauffman Stadium. Admission is free to all ticketed fans from the Royals-Angels game.
On-campus football stadium proposed
A proposed 40,000-seat domed football stadium at UNLV could be located just to the west of Thomas and Mack Center on campus, according to a report in the Las Vegas Review-Journal. A development plan for the project and a possible public-private partnership is scheduled to be presented to the school’s board of regents Feb. 11.
Heat to raise season-ticket prices
The Miami Heat will raise season-ticket prices for next season but will offer discounts on postseason tickets this year to participating fans, according to a report in the South Florida Sun-Sentinel. The biggest increase will reportedly occur for upper-bowl seats, where tickets will jump anywhere from $7 to $10 a game. The greatest discount on 2011 playoff tickets is for fans who select the Heat Loyalty Renewal option in the ticketing campaign.
Chivas USA to wear Corona Extra logo
Chivas USA signed a multiyear agreement with Mexican beer maker Grupo Modelo to have the Corona Extra brand be the team’s presenting jersey sponsor. Corona Extra’s logo will appear on Chivas USA team gear and at The Home Depot Center, which the team splits with the Los Angeles Galaxy.
Churchill Downs, MainGate partner
MainGate and Churchill Downs formed a three-year partnership for MainGate to be an official licensee, handle official off-site retail locations and launch the new Kentucky Derby e-commerce website, KentuckyDerbyStore.com. MainGate plans to open multiple off-site retail locations in hotels throughout Louisville the week leading up to the Kentucky Derby.
Brewers’ home opener lottery under way
The Milwaukee Brewers began a lottery for tickets to their April 4 home opener and other marquee games in the 2011 season before the sale of individual tickets, according to a report in the Milwaukee Journal Sentinel. The offer, which continues through Feb. 15, includes single seats and obstructed view seating.
Nissan sponsoring marathon events
Nissan signed on as the presenting sponsor of the 12th annual Country Music Marathon and Half Marathon, according to a report in The (Nashville) Tennessean. The races take place April 30 in Nashville. Nissan North America is headquartered in nearby Franklin, Tenn.
MSG has new iPhone app
Madison Square Garden launched a new iPhone application. The MSG Insider iPhone app includes a mobile concierge feature for MSG’s sports and entertainment venues. The free app also offers users directions, parking information, and suggestions for restaurants and bars. In addition, it features interactive interior maps with a seat locator and directions to the nearest rest rooms, ATMs, concessions and merchandise areas.
Jets, SNY extend partnership
SportsNet New York and the New York Jets extended their television and marketing partnership. The multiyear agreement calls for exclusive year-round, in-depth access to Jets players, coaches and front-office executives. In addition, SNY will continue to have the right to distribute Jets content via www.sny.tv.
Representatives from each organization pose with Magic CEO/Vice Chairman Bob Vander Weide (far left), and other team leaders.
Old arena’s contents up for auction
Heritage Global Partners will conduct a public auction of the contents of the old Amway Arena on Feb. 12. The auction will be staged via live webcast at www.hgpauction.com and on location at Amway Arena. A portion of the proceeds from the sale will benefit the Orlando Magic Youth Foundation.
Fund presents $1M at Amway Center
The Orlando Magic Youth Fund, a McCormick Foundation Fund, presented checks totaling $1 million to 19 grantee organizations from Central Florida recently. The NBA draft-style presentation was held Jan. 19 at the Amway Center.
Lax convention signs through 2014
The Philadelphia Convention and Visitors Bureau signed a three-year contract to host the US Lacrosse annual convention at the Pennsylvania Convention Center through 2014. US Lacrosse, based in Baltimore, is the national governing body for men’s, women’s and youth lacrosse.
Phillies upgrading scoreboard
Citizens Bank Park will have the largest high-definition video board in the National League this season. The Philadelphia Phillies have entered into a partnership with Sony Electronics and Daktronics for a $10 million upgrade that’s three times larger than the ballpark’s old video board.
‘Fry’s 19th Hole’ joins golf crowd
A new venue will greet PGA Tour fans at this week’s Waste Management Phoenix Open: The Fry’s 19th Hole on the Water. Located across the lake from the host course’s 18th fairway and open to the public, the area includes bleacher seating for thousands of fans and features an interactive zone with hitting stations, putting greens and professional instruction.
Pirates to offer day-of-game pricing
The Pittsburgh Pirates are introducing day-of-game pricing for 2011. The pricing will not affect season-ticket buyers, group ticket buyers or individual ticket buyers who purchase before the day of the game. Advanced tickets will be priced at $2 to $5 a ticket less than the day-of-game price.
Marathon lands title sponsor
Solutia will be the title sponsor of the inaugural Rock ’n’ Roll Marathon & 1/2 Marathon in St. Louis to benefit Team Activities for Special Kids. More than 15,000 runners are expected to participate in the races on Oct. 23.
Oneida sponsoring NLL All-Star Game
The Oneida Indian Nation will serve as host and presenting sponsor of the National Lacrosse League’s 2011 All-Star Game at the Turning Stone Resort Casino in nearby Verona, N.Y., on Feb. 27. The game will be televised live nationally on Versus, part of a new broadcast agreement between the league and the network.
Lightning sign official sausage provider
The Tampa Bay Lightning signed a multiyear deal for Kayem Foods to manufacture and distribute hot dogs and sausages at St. Pete Times Forum. The deal makes Kayem the official brand of franks and sausages for the team and arena.
Send your Coast to Coast news to:
CoastToCoast@sportsbusinessjournal.com or phone (704) 973-1436.