SBJ/Jan. 24-30, 2011/People and Pop Culture

What I Like

Andrew Judelson, Executive Vice President & Chief Revenue and Marketing Officer, U.S. Ski and Snowboard Association

PROFESSIONAL

KATIE PERHAI / USSA (2)
Judelson carves a turn at Deer Valley Resort in Park City, Utah.
What
I Like


A business deal: Comcast acquisition of NBC/Universal Sports. “The Worldwide Leader in Sports” will now have a formidable competitor. Will make everyone better.

A sports facility: “The World’s Most Famous Arena!” — Madison Square Garden (and the renovation isn’t even done yet).

A sports event: World Cup (soccer): It has the ability to stop civil wars; enough said. Audi Birds of Prey men’s downhill. Opening round of the U.S. Open (tennis).

A strategy: NBC Sports’ NFL flex schedule. Simply brilliant that NBC got this done.

A hire: Whoever hired George Bodenheimer in 1981 to a fledgling sports cable startup in Bristol, Conn.

A brand: Nike: Defines a way of life. Disney: Defines childhood joy in an ageless way whether you’re 7 or 70 years old. Google: It is a verb.
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A pro league or team business initiative: NHL Winter Classic.

A story that bears watching: 1) IOC domestic broadcast rights negotiation; 2) Labor (NFL/NBA). Pass the popcorn!

An idea or invention I wish I had thought of: Most anything Apple has created for the consumer in the last 30 years.


What I Like About

My job: The opportunity to call a chairlift my office.

Sports: It creates “community” and brings together people in a passionate manner and allows young, old, rich, poor, conservative and liberal to forget who they are and be one.

Sports media: Our industry is at the forefront of what I call the Fan First Manifesto: giving consumers what they want, when they want it, where they want it and how they want it.

Sports technology: The technology that supports the challenge and instant replay in professional tennis. It is immediate, transparent, decisive — and the fan is involved.

Sports fans: Passion and their tribal nature (i.e., face painting; really!?).

What I’d Like To

Change: Our country’s response to Hurricane Katrina.

Change in what I do: Less travel. Not likely, but might as well throw it out there.

See: My two sons doing the “pizza pie” wedge this winter on our beautiful Utah ski mountains.

See more of in sports: Dynasties. Does not happen due to player movement, but something that we should strive for.

See more of in sports business: Giving back as an industry.

Eliminate: The DH in baseball. Why is it the pitcher shouldn’t hit? Truly, it makes no sense.

KATIE PERHAI / USSA (2)
Judelson carves a turn at Deer Valley Resort in Park City, Utah.
What I Don't Like

In general: Mayonnaise. It freaks me out.

Pet peeve: I’m a java junky. Starbucks can’t just call the sizes small, medium, large. Also, when someone orders a venti, half-caf cappuccino with a shot of vanilla … “dry.” What is exactly dry about a liquid drink?

In sports: Franchise free agency. I understand the economic reasons why (and the business realities), but from a fan, community good will and civic pride perspective, it hurts. No one wins in the long run.

In business: Rhetoric and spin.

About sports fans: Fair-weather fans. You should need to sign a lifelong contract with your favorite clubs by sport. Also, it is illogical to have more than one favorite club by sport.


PERSONAL

What I Like

That would surprise those who know me: Not a day goes by that I don’t think about 9/11/01.

Heroes: All the men and women who serve (and have served) in our armed forces.

Teams: Miami Dolphins (and yes, I pop a bottle of bubbly ever year when each of the 32 clubs in the NFL loses at least one game).

Possession: My two beautiful little boys, Wilder (4) and Dylan (2).

Memento: “Tombstones” from many of the high-yield deals my father (who is deceased) did during a very successful career at Morgan Stanley. A self-made man who came from a very modest economic background to help build an industry (high yield or “junk bonds”) in the 1980s.

Music: REM (“Chronic Town,” to the highly anticipated forthcoming release “Collapse Into Now,” and everything in-between).

Books: “A Confederacy of Dunces” (classic), “Decision Points” (current).

Authors: All over the place. Ernest Hemingway to Stephen Ambrose to F. Scott Fitzgerald to whoever writes the headlines of the New York Post.

Gadgets: My Garmin running watch. It keeps me honest.

TV: “Curb Your Enthusiasm” and “The Twilight Zone” (original, with Rod Serling).

Concerts: Guns ’n’ Roses in Budapest, Hungary (summer 1992).

Artist: Ansel Adams.


Food: Anything on the right side of the menu at The Harrison in Tribeca.

Dessert: Emack & Bolio’s ice cream.

Drink: Dark & Stormy (Memorial to Labor Day), and nothing beats a crisp, cold Budweiser after a long day on the mountain.

Vacation spots: The front porch of The Columns Hotel in New Orleans. Smooth jazz, friendly, interesting patrons, a Bloody Mary that is a meal and watching the street car pass by.

Cars: Porsche 911 and my beautiful new Audi Q7.

Singer: The Man in Black: Johnny Cash.

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