‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/Jan. 24-30, 2011/People and Pop CulturePrint All
Hot Stove Cool Music cooks in Boston
This year’s edition of the Hot Stove Cool Music benefit concert, put on by Boston Red Sox EVP/GM Theo Epstein and baseball journalist Peter Gammons, raised more than $300,000 for the Foundation To Be Named Later. At Boston’s Paradise Rock Club for the concert Jan. 15 (clockwise from left): Gammons, Epstein, guest MC Mike O’Malley and musicians Bill Janovitz and Kay Hanley.
Emmert addresses NCAA Convention
COURTESY OF NCAA
NCAA President Mark Emmert speaks during an educational session at the NCAA Convention in San Antonio earlier this month. Close to 3,000 people attended the annual event.
From the mound to management
ANDY HAYT / SAN DIEGO PADRES
At Petco Park Jan. 12 to announce the retirement of Padres pitcher Trevor Hoffman and his new position in the Padres’ front office (from left): Manager Bud Black, president and COO Tom Garfinkel, Hoffman, vice chairman and CEO Jeff Moorad, and GM Jed Hoyer.
Cubs owners talk baseball with fans
STEPHEN GREEN / CHICAGO CUBS
The Ricketts family, owners of the Chicago Cubs, had their own session at the 2011 Cubs Convention on Jan. 15 at the Hilton Chicago. From left: Board members Todd Ricketts, Pete Ricketts and Laura Ricketts, Chairman Tom Ricketts and Cubs play-by-play announcer Len Kasper.
CHL commish honored by predecessor
Central Hockey League Commissioner Duane Lewis received the Willis of Texas N. Thomas Berry Commitment Cup from Commissioner Emeritus N. Thomas Berry at the CHL All-Star Banquet on Jan. 11 at the Rushmore Plaza Civic Center in Tempe, Ariz.
A night out for scouts foundation
At the eighth annual Professional Baseball Scouts Foundation Awards Dinner on Jan. 15 at the Hyatt Regency Century Plaza Hotel in Los Angeles (from left): Padres Vice Chairman and CEO Jeff Moorad, Joe Garagiola Sr., MLB Commissioner Bud Selig, foundation Chairman Dennis Gilbert, Milwaukee Brewers owner Mark Attanasio and actor/director Rob Reiner.
Terps congregate in Philly
Before the tipoff of the University of Maryland against Villanova University men’s basketball game at the Wells Fargo Center on Jan. 15 (from left): Seventy-Six Capital’s Wayne Kimmel (Maryland '92); entrepreneur Lindy Snider, daughter of Comcast-Spectacor Chairman Ed Snider; Maryland President Wallace Loh; and Comcast-Spectacor VP of public relations Ike Richman (Maryland '88).
The St. Louis Cardinals promoted Michael Girsch to assistant general manager.
Minor League Baseball hired Jessica Watts as coordinator of business services and Mark Labban as a business development assistant.
The independent Atlantic League’s Long Island (N.Y.) Ducks promoted Michael Pfaff to president and general manager.
East Carolina University hired Jamie Johnson as associate athletic director for compliance. Johnson was assistant athletic director of compliance at Rutgers.
The University of Kansas named Doug Hopkins director of ticket operations. Hopkins was director of ticket operations for the Kansas City Chiefs.
The University of Texas at Arlington promoted Gregg Elkin to senior associate athletic director for external affairs and Kevin Fralicks to associate athletic director for development.
Conover Tuttle Pace promoted Todd Graff to vice president of public relations and hired Courtney Megliola as an account director for sports public relations and Tara Mulloy as an account executive.
Gigunda Group named Terry Spilde vice president of ideation and innovation. Spilde was executive creative director for GMR Marketing.
True Speed Communication promoted Mike Arning to senior vice president and hired Ron Green as vice president.
Bloomberg L.P. hired Steve Flatow as the head of marketing for Bloomberg Sports.
Fox Sports Media Group named Marla Newman senior vice president of sales for Fox Sports Interactive Media and Jason Wormser vice president of production for Fox Soccer. Newman was group vice president for MTVN Digital, and Wormser
Learfield Sports named Kevin Farlow and Brad Thomas senior directors of business development in the company’s Plano, Texas, headquarters. Farlow will handle sales in the Southwest, and Thomas will oversee Southeast sales.
NASCAR promoted Blake Davidson to vice president of licensing and consumer products and added chief sales officer to the title of vice president Jim O’Connell.
Dale Earnhardt Inc. executive vice president and general manager Jeff Steiner resigned.
Red Bull New York named former MLS player Mike Petke individual developmental coach and business operations manager.
Sporting Goods and Apparel
Kwik Goal hired Richard Hartis as technical director. Hartis was senior academy goalkeeper coach for Manchester United.
Athletic Republic named former NHL player Dave Karpa director of hockey. Karpa will be based in Athletic Republic’s Orange County (Calif.) facility.
VF Corp. promoted Steve Rendle to VF vice president and group president of Outdoor and Action Sports Americas; Scott Baxter to VF vice president and group president of Jeanswear Americas and Imagewear; and Karl Heinz Salzburger to VF vice president and group president of international.
Under Armour promoted Kip Fulks to executive vice president of product.
The Ultimate Fighting Championship announced the retirement of UFC competitor Chuck Liddell, and named Liddell executive vice president of business development.
The New York Road Runners promoted Ann Wells Crandall to executive vice president of business development and strategy and Peter Ciaccia to senior vice president of event development and production.
The U.S. Bowling Congress named Greg Moore director of tournaments planning and production. Moore was a project manager for Robert Kimball & Associates.
World Wrestling Entertainment hired Michael Luisi as executive vice president of business affairs, general counsel and secretary. Luisi was for executive vice president of worldwide operations Miramax Films.
Awards and Boards
The U.S. Golf Association’s Women’s Committee named Martha Lang chairman and Dot Paluck vice chairman; and added Judi Lorenzen, Pam Murray, Courtney Myhrum and Mandy Rasmussen to the committee.
KATIE PERHAI / USSA (2)
Judelson carves a turn at Deer Valley Resort in Park City, Utah.
■ A business deal: Comcast acquisition of NBC/Universal Sports. “The Worldwide Leader in Sports” will now have a formidable competitor. Will make everyone better.
■ A sports facility: “The World’s Most Famous Arena!” — Madison Square Garden (and the renovation isn’t even done yet).
■ A sports event: World Cup (soccer): It has the ability to stop civil wars; enough said. Audi Birds of Prey men’s downhill. Opening round of the U.S. Open (tennis).
■ A strategy: NBC Sports’ NFL flex schedule. Simply brilliant that NBC got this done.
■ A hire: Whoever hired George Bodenheimer in 1981 to a fledgling sports cable startup in Bristol, Conn.
■ A brand: Nike: Defines a way of life. Disney: Defines childhood joy in an ageless way whether you’re 7 or 70 years old. Google: It is a verb.
■ A pro league or team business initiative: NHL Winter Classic.
■ A story that bears watching: 1) IOC domestic broadcast rights negotiation; 2) Labor (NFL/NBA). Pass the popcorn!
■ An idea or invention I wish I had thought of: Most anything Apple has created for the consumer in the last 30 years.
What I Like About …
■ My job: The opportunity to call a chairlift my office.
■ Sports: It creates “community” and brings together people in a passionate manner and allows young, old, rich, poor, conservative and liberal to forget who they are and be one.
■ Sports media: Our industry is at the forefront of what I call the Fan First Manifesto: giving consumers what they want, when they want it, where they want it and how they want it.
■ Sports technology: The technology that supports the challenge and instant replay in professional tennis. It is immediate, transparent, decisive — and the fan is involved.
■ Sports fans: Passion and their tribal nature (i.e., face painting; really!?).
What I’d Like To …
■ Change: Our country’s response to Hurricane Katrina.
■ Change in what I do: Less travel. Not likely, but might as well throw it out there.
■ See: My two sons doing the “pizza pie” wedge this winter on our beautiful Utah ski mountains.
■ See more of in sports: Dynasties. Does not happen due to player movement, but something that we should strive for.
■ See more of in sports business: Giving back as an industry.
■ Eliminate: The DH in baseball. Why is it the pitcher shouldn’t hit? Truly, it makes no sense.
KATIE PERHAI / USSA (2)
Judelson carves a turn at Deer Valley Resort in Park City, Utah.
■ In general: Mayonnaise. It freaks me out.
■ Pet peeve: I’m a java junky. Starbucks can’t just call the sizes small, medium, large. Also, when someone orders a venti, half-caf cappuccino with a shot of vanilla … “dry.” What is exactly dry about a liquid drink?
■ In sports: Franchise free agency. I understand the economic reasons why (and the business realities), but from a fan, community good will and civic pride perspective, it hurts. No one wins in the long run.
■ In business: Rhetoric and spin.
■ About sports fans: Fair-weather fans. You should need to sign a lifelong contract with your favorite clubs by sport. Also, it is illogical to have more than one favorite club by sport.
What I Like …
■ That would surprise those who know me: Not a day goes by that I don’t think about 9/11/01.
■ Heroes: All the men and women who serve (and have served) in our armed forces.
■ Teams: Miami Dolphins (and yes, I pop a bottle of bubbly ever year when each of the 32 clubs in the NFL loses at least one game).
■ Possession: My two beautiful little boys, Wilder (4) and Dylan (2).
■ Memento: “Tombstones” from many of the high-yield deals my father (who is deceased) did during a very successful career at Morgan Stanley. A self-made man who came from a very modest economic background to help build an industry (high yield or “junk bonds”) in the 1980s.
■ Books: “A Confederacy of Dunces” (classic), “Decision Points” (current).
■ Authors: All over the place. Ernest Hemingway to Stephen Ambrose to F. Scott Fitzgerald to whoever writes the headlines of the New York Post.
■ Gadgets: My Garmin running watch. It keeps me honest.
■ TV: “Curb Your Enthusiasm” and “The Twilight Zone” (original, with Rod Serling).
■ Concerts: Guns ’n’ Roses in Budapest, Hungary (summer 1992).
■ Artist: Ansel Adams.
■ Food: Anything on the right side of the menu at The Harrison in Tribeca.
■ Dessert: Emack & Bolio’s ice cream.
■ Drink: Dark & Stormy (Memorial to Labor Day), and nothing beats a crisp, cold Budweiser after a long day on the mountain.
■ Vacation spots: The front porch of The Columns Hotel in New Orleans. Smooth jazz, friendly, interesting patrons, a Bloody Mary that is a meal and watching the street car pass by.
■ Cars: Porsche 911 and my beautiful new Audi Q7.
■ Singer: The Man in Black: Johnny Cash.