New sponsor, renewal for NASCAR Medallion starts sales arm, hires Downes The Lefton Report: Licensees like repeat Russo forms boutique agency Retreat introduces IMG to WME Jets, FanDuel deal starts at Super Bowl ScoreBig gets place with Ticketmaster Mondogoal targets soccer fans The Lefton Report: Citi Field upgrades H&R Block signs multiyear NBA deal
Upcoming Conferences and Events
SBJ/Jan. 24-30, 2011/Marketing and Sponsorship
Senior PGA Championship logo will include KitchenAid
Published January 24, 2011, Page 4
The four-year presenting sponsorship, which begins this season, represents KitchenAid’s first effort in sports marketing, said Deb O’Connor, the company’s senior manager of brand experience.
One of the main attractions for KitchenAid was that two of the tournaments in the four-year contract (2012 and 2014) will be played in Benton Harbor, Mich., where KitchenAid has its headquarters. This May’s event will be at Valhalla in Louisville, Ky.
The sponsorship includes ad units on Golf Channel and NBC, the tournament’s broadcasters.