SBJ/Jan. 17-23, 2011/People and Pop Culture

In the Office — Michael McCullough



Michael McCullough
Executive Vice President & Chief Marketing Officer, Miami Heat

With more than 12,000 songs on his iPod, Michael McCullough decided to deck out his office in Miami's AmericanAirlines Arena with everything he's about: music, family, books and pop culture. His favorite décor is his wall of fame, where he arranges his vast collection of albums by theme and has visitors attempt to unscramble the puzzle. On this particular visit, his chosen collection was his all-time favorites. McCullough's collection is always expanding as he picks up albums when he travels and rummages through garage sales to find the best bargains. His favorite record store is The Beat in his hometown of Sacramento, where he's picked up about half of his collection.



1. A Gold ADDY Award; 2. CD covers with McCullough's face Photoshopped into images of Prince and Bootsy Collins; 3. A "Pee Wee's Playhouse" VHS collection.



4. Holding an album by Sade, McCullough's "celebrity crush"; 5. His 2006 NBA championship ring; 6. The "Keep Ideas Alive" interoffice award, patterned after team sponsor Kia.

McCullough stands in front of his album display, which he rotates among various themes for his employees to guess.
McCullough often references albums for producers and guest musicians to learn about possible new music.


An Obama election campaign shirt with McCullough's face for the artwork (left); the book/invitation that McCullough and his team created for Pat Riley's Basketball Hall of Fame induction. McCullough stands next to a life-sized cutout of himself from the Heat's Family Festival western-themed fundraiser (left); a clock with photos of his family on it.
This Al Green album is the first record he ever bought with his own money, for $7, when he was 10 (left); McCullough calls Miles Davis' "Kind of Blue" the "greatest jazz record ever."

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