SBJ/Jan. 17-23, 2011/Marketing and Sponsorship

Under Armour adds Dowley as EVP

Mark Dowley is leaving the agency world to join the client side as Under Armour executive vice president, global brand, and president of international.

Dowley starts Feb. 1 and will report directly to company founder, chairman and CEO Kevin Plank.

But Dowley will keep a hand in the agency world. Sources said Dowley is also in the midst of completing a management buyout of Endeavor Marketing, a joint venture of William Morris Entertainment, now owned by Interpublic Group. It is unclear if Endeavor will retain its name.

William Morris has been consulting for Under Armour for around 18 months. The brand lags behind some of its competitors in overseas sales. About 10 percent of Under Armour’s business is overseas.
Dowley has been CEO of William Morris Endeavor Marketing.

While Dowley has consulted with some of the world’s biggest brands and is renowned for his connections and prescience across the marketing landscape, this is his first job directly with a client-side marketer. Like rival Nike, Under Armour has a complex and sometimes insular corporate culture, something that can be challenging for outsiders. In July, David McCreight, formerly a Lands’ End marketer, resigned after two years as Under Armour president. Last February, the company’s senior vice president of apparel, Suzanne Karkus, resigned 27 months after leaving Izod.

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