SBJ/Jan. 10-16, 2011/People and Pop Culture
Here’s to fulfilling missions, meeting expectations, and no potholes
Published January 10, 2011, Page 42
Daytona International Speedway
• My resolution for 2011 is to not use the word “pothole.”
Executive Vice President & Chief Operating Officer
• I’d really like to get more involved in a charitable interest, personally and professionally, in 2011.
Senior Vice President, Corporate Sales and Marketing
New York Islanders
• [This] year’s sports business resolution is to break the mold on transactional selling and increasingly open the lines of business solutions-oriented marketing. Being a chameleon of the trade has become a standard of excellence that everyone must live by.
• Personal resolutions: 1) Read more and watch less reality TV; 2) Lose this tire that resides squarely around my midsection.
Senior Vice President, Sports
• I would love to see a playoff in college football. Thus, replacing the current broken BCS bowl system (as achievable as me making a resolution I have absolutely no hope of keeping).
President & CEO
• To work even harder at maintaining and building relationships. While it is rewarding professionally, it is way more rewarding personally.
• To take more chances in 2011. It is the only way to live!
2012 Ryder Cup
• While the economy seems to be improving, don’t take it for granted. Continue to cater to the clients and foster relationships that will be there when times get tough.
Senior Vice President
• The business resolution is easy: I simply must become more personally proficient with social media vehicles like Twitter and LinkedIn. There are efficiencies of contact for sure, but the key for athlete marketing is the appropriate idea-driven applications for the individual personalities we represent. The ideas can only come if one understands both the appeal and the functionality of these marketing tools.
• In 2011, I plan to attack my bucket list and check off two events I’ve never attended — the Kentucky Derby and the NBA All-Star Game. I’m a huge fan of the Triple Crown, and have been to the Preakness and Belmont, but never to Churchill Downs. I love all that surrounds a great horse race, including the build-up, and then it’s over in a mere two minutes. I’m a Lakers fanatic and the All-Star Game plays Staples this February — it is a must for me in 2011.
• As for the business of sports, in 2006 we created “Shoot Your Age” on CBS. It was probably the most gratifying sports production I’ve ever been a part of, as we brought together 75 men between the ages of 68 and 95 who played a one-day tournament to shoot their age on CBS. In the field was Arnold Palmer and Gary Player, but an 86-year-old, Leonard Lukin, won the event shooting six strokes under his age of 86. I just received a call from Leonard, now 90, who told me he had just shot his age for the 400th time. “Bob, do you think you can bring the tournament back,” Leonard asked. “Leonard, that will be my New Year’s resolution for 2011,” I responded.
• On the personal front, I’m going to try and stay off the range and work on the short game.
Creator & Host, ESPN’s “Sport Science”
Co-CEO, BASE Productions
• I’d love to break 11 hours in an Ironman Triathlon. I’m knocking on wood as we speak hoping for a healthy year!
President & CEO
• For rEvolution, in 2011, we want to continue to build the best sports marketing and media agency in the industry. As signs of recovery emerge, I hope to help corporations gain back confidence to invest in sponsorship and other business-building services through sport. Like many football fans, I also hope to see the NFL resolve their looming labor dispute. And, lastly, let’s agree that soccer is fast gaining popularity and becoming embraced by a wide variety of fans in the U.S., as it is around the world.
Managing Director, Senior Vice President
IMG Global Consulting
• Personal resolution: Defend my driveway basketball championship from my 10-year-old son and invent something to identify when it’s safe to talk to my teenage daughter.
n Sports business: Remind everyone to never forget the fans of sports and to strive to do the best that can be done for them because without them the business we all work in wouldn’t exist.
Senior Vice President
Turner Sports Strategy/ Marketing/ Programming & Cartoon Network Enterprises
• Sports business: Ensure everything we do increases and extends the sports fan experience in unexpected ways.
• Personal: Unpack the boxes.
Convergence Sports & Media
• Personal resolution: Get more involved in volunteer work.
• Business resolution: Get to know and hopefully help more young people in the business.
Senior Vice President, Consulting
Wasserman Media Group
• Business: Continue to work every day to fulfill the singular Wasserman mission: To exceed the expectations of our clients.
• Personal: Strive to live the example of the kind of person I want my son to grow up to be: Honest, hard-working, curious, kind, fulfilled.
CEO & Managing Director
Championship Group Inc.
• Would love to be able to resolve to get through 2011 without standing in front of a room clicking through another PowerPoint presentation while half the group texts and reads their BlackBerry. Perhaps we should all resolve to stop speaking and stand there in silence whenever someone ignores the content of the meeting and starts working on their handheld!
• And I’m hoping Danica Patrick resolves to win at Indy before saying adios to open-wheel racing; that the NFL “resolves” player issues prior to a lockout; and that the major networks resolve to keep people who constantly butcher the English language from working as on-air talent.
• With John Wooden’s passing this summer (one of the greatest coaches of all time), I think everyone in the sports business or any business should take a fresh look at his “Pyramid for Success” to reacquaint ourselves to how valuable and applicable his tenets are to what we do.
Colvin Sports Network
• I don’t make resolutions, but I would like to see loyalty return to the marketplace. If that happens, there will be a return to a more normal way of doing business.
Compiled by Assistant Managing Editor Tom Stinson