SBJ/20110103/This Week's Issue

As calendar flips, many focus on how they spend their time

Ryan O'Hara
President & CEO Topps Inc.
Seeing at least one home game for every professional team in the Greater New York area.

Jennifer Rottenberg
Chief Marketing Officer USA Water Polo
Sports business: To get both our National Team Fan Club and our new website launched in 2011.
bullet In general: Hoping to see more coverage of women's sports on U.S. television and no NFL lockout.
bullet Personal: To not flake on working out at least five times a week and to take a vacation outside the U.S. again for the first time since 2008.

Christopher Erb
Senior Director, Partnership Marketing EA Sports
bullet I want to see no work stoppage in the NFL or NBA, and Tiger Woods win a major!

Scott Dickey
President Competitor Group
bullet Sports business: "One-touch" all e-mails — reply, delete or file! 2) Get more of our runners to raise money for charity; 3) Take the Rock 'n' Roll Marathon Series global!
bullet Personal: 1) Run more! And maybe even some of our own events — a novel idea; 2) Turn off the CrackBerry when at home with the family.

David Wright
Vice President, Partnership Marketing MLS & Soccer United Marketing
bullet From a business perspective, not necessarily a resolution but rather a priority — continually striving to push the commercial envelope in all that we do following a tremendous year (2010) for our sport. Beyond business, I've talked about running a marathon for years. Time to stop talking and take action. Could 2011 be my year?

Jon Diament
Executive Vice President Turner Sports Ad Sales & Marketing
bullet In 2011, the team and I hope to drive innovation and success for the newest addition to Turner Sports' portfolio, the NCAA March Madness Tournament, through our partnership with CBS.

Richard Brand
Partner Arent Fox LLP
bullet My sports business resolution for 2011 is to be involved in three positive sports transactions where all parties involved, including the fans, are happy with the outcome. Imagine how much fun the closing dinners would be.
bullet My personal resolution is to make a real difference to more people (including my wife and three kids) than I ever have before — whether by donation of money, time or (preferably) both.

Priscilla Brown
Senior Vice President, Head of U.S. Marketing Sun Life Financial
bullet Continue to build momentum and brand awareness in the U.S. by leveraging the success of Sun Life's recent marketing efforts, including the "Sun Life Guys" advertising campaign and our naming-rights deal with Sun Life Stadium.
bullet A successful sponsorship program is all in the activation.
So leveraging our existing Sun Life marketing assets in a way that facilitates customer engagement and that positively impacts the community is at the top of my list.
bullet And last but not least is helping the "Sun Life Guys" realize their fondest wish to once and for all get Florida to change its nickname from the "Sunshine State" to the "Sun Life State."

David Grant
Principal Team Epic
bullet All about Thanksgiving — more thanks, more giving. n Hope to watch sports more like a fan and less like a marketer.
bullet Hoping to see fewer bogus RFPs and more courage to walk away from them when they do surface.
bullet Hope to see more media coverage of the positive things athletes do for their communities and less "gotcha" journalism.
bullet Hoping for a few more wins for my Little League team this year.

Andrew Judelson
Executive Vice President & Chief Revenue and Marketing Officer U.S. Ski and Snowboard Association
bullet The sports business resolution I'm making heading into the New Year is to work toward building the exposure and interest of skiing and snowboarding to where we are domestically scalable as an annual business versus just an Olympic year business.
bullet I'm also looking forward to watching the movement on the IOC's broadcast negotiations to see where it lands as we head into another Olympic quad. Maybe an early holiday present for us already was when the IOC considered four new events in our sports as potential Olympic inclusions. It will be interesting to watch the decisions unfold this year.
bullet Finally, my personal resolution for 2011 is to work toward a greater work/life balance. Unfortunately, I anticipate this will be on the list again next year.

Chip Tuttle
CEO Conover Tuttle Pace
bullet I resolve to keep looking for the right balance among family, professional and personal interests. If I could borrow Hermione Granger's Time-Turner, that might help.

Scott McCune
Vice President, Integrated Marketing Coca-Cola
bullet As for a sports business New Year's resolution, I would like to see the industry move away from "selling stuff" to working with brands in a more collaborative model where the two organizations leverage the unique strengths of each, to create more value, more productively, than either partner could create separately — in other words, a true partnership.

Harlan Stone
Chief Business & Marketing Officer U.S. Tennis Association
bullet Spend a few days with kids in need. I do some fundraising for a local tennis organization — Norwalk Grassroots Tennis. I'd like to try and spend more time on the courts with the kids, who are inspiring.
bullet Make it to at least 10 of my son's and daughter's college tennis matches or lacrosse games. I am sold that Division III sports are a perfect concept for student athletes.
bullet Learn yoga so I can touch at least my knees pain free.
bullet Take a family vacation!

Hill Carrow
CEO Sports & Properties Inc.
bullet I am extremely focused on the success of the 2011 U.S. Figure Skating Championships, which is making its first visit ever to the Carolinas in January. If that event turns out well, it will make for a great start for the year. Beyond that, my resolution is to come up with other great clients and projects.

Matt Farrell
Chief Marketing Officer USA Swimming
bullet Sports business: To make finding a place to learn to swim much easier in online searches!
bullet Personal: As I type this … less e-mail, more conversation.

Damon Haley
FOUNDER & CHIEF STRATEGIST URBAN MARKETING CORP. OF AMERICA
bullet To enjoy myself at the Super Bowl, NBA All-Star Game, Final Four, MLB All-Star Game and U.S. Open! Compiled by Assistant Managing Editor Tom Stinson

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