SBJ/20110103/SBJ In-Depth

Andrews enjoying the transition from team sports to the National Western Stock Show

Paul Andrews stepped down in October as executive vice president at Kroenke Sports Enterprises, owner of the Denver Nuggets and Colorado Avalanche, to take the reins of the National Western Stock Show in Denver. He fielded questions from correspondent Bruce Goldberg about the move and how he is adjusting to his new position.


Why did you seek out this job?
ANDREWS: It was one in which I truly had a passion from my youth, No. 1. No. 2, it's a tremendously impressive board, led by Jerry McMorris. Also, it allows me to spend more family time than when I was at Kroenke Sports Enterprises. I was gone from my home at least 150 nights a year. That includes some travel, and getting home 10:30 or 11 at night after [home] games. That schedule starts to take a pretty big toll on you.

What are the main similarities between what you did at Kroenke Sports Enterprises and what you're doing at the National Western?
ANDREWS: The main similarities: We own venues (the National Western Events Center). No 2, there are lots of similarities in how you market tickets and how you market sponsorships. I've had little time in the first month to do too much. I'll be much more focused after a year, create a strategy from February on. And it's live entertainment. I'll be looking at rodeos and other things, see if any of my sports ideas would translate to arena entertainment. As a patron in past years, I would come to one or two of those. I need to see all the events.

How big is your learning curve for the National Western?
Andrews: Learning the actual details of how the events are put on, how the stock show itself works — those are things I'm still grasping, even after the first month. How people move in and out the cattle, the bison, the alpacas, the many animals that come through the stock show. I think I have a pretty good grasp of how the rodeo works. We basically need to sell tickets, and everything will be fine. The learning curve has been one of exactly how the operation works. I've had a lot of information thrown at me.

Bruce Goldberg writes for the Denver Business Journal, an affiliated publication.

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