January 3 - 9, 2011
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This Week's Headlines
Forecasting 2011
With the dawn of a New Year, it’s instinctive to try to forecast the next 12 months for the sports industry. But that doesn’t make it easy.Tracks, networks partner to pitch title sponsorships
On a cold day in mid-November, Josh Burgett and Dennis Bickmeier, Michigan International Speedway’s top sales executives, met for the first time with a local account executive from ESPN.Conferences see gold in video vaults
Before the Big Ten obtained the rights to its archived games from ESPN in 2007, conferences gave little thought to such ownership in the past.
Inside the Bowl games
- Forecasting 2011
- Tracks, networks partner to pitch title ...
- Conferences see gold in video vaults
- Adelphia buyout issues linger for Comcas...
- ALMS to be first motorsport featured on ...
- YES renews eight sponsors for 2011 on he...
- Hawaii tourism group renews PGA Tour dea...
- MLSE board, search firm seek Peddie's su...
- NLL celebrates 25th season as IMG repres...
- Action athletes gaining mainstream appea...
- Triathlon industry forms advocacy group ...
- Baseball HOF calls financial outlook str...
- Panel recommends one-third cut in NASCAR...
- PBR hires event marketing agency JHE
- As calendar flips, many focus on how the...
