Mittleman, Bruno rise at Aramark Sponsors focusing ads on Paralympians Sportvision: We’ll remain MLBAM partner ESPN Classic to become VOD channel Fox Sports execs like trends at FS1 Surprises realign endorsement market Palmer doc to air around Masters Bach energizes IOC membership Penguins set for five-peat atop ratings Three more deals lined up for Rio
Upcoming Conferences and Events
SBJ/Dec. 20-26, 2010/2010 Year in Review
Published December 20, 2010
Tour de Georgia officials announce that the 2010 cycling race will be canceled because the event failed to secure a primary sponsorship. The 2009 event was canceled for the same reason.
PepsiCo agrees to a two-year extension that will see Mountain Dew remain the title sponsor of NBC's and MTV's action sports series through 2011. Sources valued the deal at $4.5 million to $5.5 million a year.
Women's Professional Soccer announces that the Los Angeles Sol is ceasing operations after one season, after co-owner AEG was unable to find a buyer for its share of the franchise.
ESPN says its broadband network, ESPN360.com, will be rebranded as ESPN3.com.
EA Sports confirms that the company no longer is producing the "NCAA Basketball" video game.
The Nashville Predators and Bridgestone Americas announce a naming-rights deal for the team's downtown arena, giving the venue its fourth name in 14 years. Financial terms are not disclosed.
After years of countless delays and lawsuits, Bruce Ratner and the New Jersey Nets break ground on the team's new arena in Brooklyn.
MLS and the MLS Players Union reach agreement on a new five-year labor agreement that will improve player compensation, give most players guaranteed contracts and improve players' ability to move from team to team.
The $200 million Red Bull Arena opens with the New York Red Bulls hosting Brazilian club Santos FC.
Beiersdorf's Nivea brand signs on as the AVP's new title sponsor in a five-year deal. Later in the year, however, AVP will shut down and file for bankruptcy protection.
A crowd of 39,715 attends the Boston Red Sox-Minnesota Twins game, the first regular-season contest at Target Field.
Co-owners George Gillett and Tom Hicks announce that they have put English Premier League club Liverpool up for sale, with the hope of fetching as much as $1.22 billion. The club's board of directors later vote to sell Liverpool to New England Sports Ventures, owners of the Boston Red Sox, for $477 million. The deal survives legal challenges by Hicks and Gillett, who sought a much higher price.
Every NCAA men's basketball tournament game will be televised nationally as part of a new 14-year, $10.8 billion television agreement announced by the NCAA and broadcast partners CBS Sports and Turner Sports. The agreement goes into effect in 2011, when the tournament is expected to expand from 65 to 68 teams.
New Orleans Hornets owner George Shinn reaches an agreement to sell his 75 percent stake in the franchise to minority owner Gary Chouest. The deal later falls apart and the NBA moves to take control of the franchise. 6 FedEx says it will not renew its title sponsorship of the Orange Bowl, ending a 21-year association with the event. The move ends what was the longest-running title sponsorship of a BCS game.
The Carolina Hurricanes hire Allen & Co. to sell 50 percent of the club.
Texas taxpayers are putting up the first $25 million in a deal aimed at luring Formula One racing to Austin. The money would pay the sanctioning fee to host a race beginning in 2012.
Baltimore Racing Development and the Indy Racing League announce a five-year deal for the Baltimore Grand Prix, which will speed through a 2.4-mile course past the Inner Harbor and Camden Yards beginning Aug. 5-7 next year.
John Wall, soon to be the No. 1 pick in the NBA draft, reaches an endorsement agreement with Reebok valued at $25 million over five years.
Brooklyn Sports & Entertainment signs a three-year deal with Golden Boy Promotions to book 12 fight events annually at Barclays Center, which is targeted to open in mid-2012.
The New York Red Bulls announce the signing of French soccer star Thierry Henry. Rumors about the 32-year-old joining the Red Bulls had been circulating all year.
Li-Ning signs Philadelphia 76ers guard Evan Turner, the No. 2 pick in the 2010 NBA draft, to a multiyear deal that will make him the face of the brand.
In the latest shake-up of the college sports landscape, Brigham Young University says it will depart the Mountain West Conference to become an independent in football and join the West Coast Conference in all other sports. ESPN and BYU later announce an eight-year agreement that gives the network exclusive rights to BYU home football games during the 2011-18 seasons.
Procter & Gamble's Gillette brand and The Kraft Group announce an extension of their strategic partnership that includes Gillette Stadium naming rights through the 2031 NFL season.
Turner Sports signs a 14-year deal with the NCAA to operate the collegiate governing body's digital properties, replacing the CBS College Sports Network beginning in 2011.
The University of California, Berkeley, eliminates baseball, men's and women's gymnastics and women's lacrosse, and demotes men's rugby, in moves designed to reduce the athletic department's budget by $4 million.
CAA announces that TPG Capital has invested an undisclosed sum for a noncontrolling 35 percent interest in the agency, and the two have formed a strategic partnership. CAA and TPG have committed to create a $500 million pledge fund, providing access to capital for future investments.
NBC takes the first step to try to consolidate all three of horse racing's Triple Crown races on one network by renewing its deal with the Kentucky Derby. The network held off a strong challenge from Fox to sign a five-year deal worth in the neighborhood of $5 million per year.
The Pittsburgh Penguins draw a record crowd of 18,289 for the first regular-season game at Consol Energy Center.
NFL owners approve a five-year deal that sees Nike acquire uniform and sideline apparel rights for the league's 32 teams, while New Era, the longtime MLB on-field rights holder, for the first time gets NFL sideline rights for caps. The new rights will take effect April 2012.
The New York Mets release a sweeping set of ticket price reductions for the 2011 season, with the average cut standing at 14 percent. The price breaks were widely expected after a second consecutive losing season at Citi Field.
FIFA awards Russia and Qatar the 2018 and 2022 World Cups, choosing first-time hosts over the more conventional choices of England and the United States.
The Chicago Cubs' plan to use 35 years' worth of amusement-tax growth to finance a $200 million renovation of Wrigley Field — and back-stop the bonds with a 2 percent hotel tax — is dead.
The Michigan State-Michigan outdoor hockey game draws an unofficial total of 113,411 fans at Michigan Stadium, marking the largest hockey crowd worldwide in history.
— Timeline compiled from SportsBusiness Journal and SportsBusiness Daily archives